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/C O R R E C T I O N — DRAMBUIE/

December 7, 2010

In the news release, New Orleans Saint Jeremy Shockey to Lead a Team in the 2011 DRAMBUIE® Pursuit, issued 07-Dec-2010 by DRAMBUIE over PR Newswire, we are advised by the company that mentions of “DRAMBUIE Liqueur” throughout the release should be “DRAMBUIE” in the first, third and last paragraph. Also, in the first paragraph, first sentence, “National Football League” should be removed. The complete, corrected release follows:

New Orleans Saint Jeremy Shockey to Lead a Team in the 2011 DRAMBUIE® Pursuit

Competitive Rebels and All-Star Athletes Sought for TEAM JEREMY on Scottish Adventure

NEW YORK, Dec. 7, 2010 /PRNewswire/ — DRAMBUIE® announced today that Jeremy Shockey, tight end for the defending champion New Orleans Saints, will compete in the 2011 DRAMBUIE Pursuit, a legendary, outdoor adventure race across the wild terrain of the Scottish highlands. Shockey, the winner of the first-ever pro football rookie award in 2002 and a two-time pro football champion, is no stranger to rugged and aggressive competition – and looks forward to bringing his skills on the football field to the field of competition in the 2011 DRAMBUIE Pursuit. Seeking to compile an elite team of fierce athletes and modern-day rebels, Shockey will lead a group through the terrain in the footsteps of the legendary Scottish Prince, Bonnie Prince Charlie (also known as Prince Charles Edward Stuart). For a chance to join Jeremy’s team, fans can sign up here: http://pursuitof1745.com.

(Photo: http://photos.prnewswire.com/prnh/20101207/NY12292 )

“The DRAMBUIE Pursuit is an incredible opportunity to showcase athletic prowess and participate in one of the fiercest competitions in the world,” commented Jeremy Shockey. “I look forward to putting together an unbeatable team to tackle the Scottish highlands and knock out the competition.”

DRAMBUIE – a unique combination of aged Scotch whiskies, heather honey, and a blend of herbs and spices – was created more than 260 years ago exclusively for Bonnie Prince Charlie. After his attempt at taking over the British throne ended in defeat at The Battle of Culloden in April 1746, he went on the run for his life with a price of 30,000 pounds Sterling on his head – about 15m pounds today – before escaping to France and then exile in Italy. Prince Charles left his loyal subjects the recipe for DRAMBUIE, which remains top-secret to this day. The DRAMBUIE Pursuit is inspired by his flight across the Scottish Highlands and features a once-in-a-lifetime 100-mile race course consisting of archery, mountain biking, boating, and other outdoor challenges. Teams from around the world will meet up to pay homage to Bonnie Prince Charlie and compete with each other in the epic two-day race. As captain of one of the U.S. teams this year, Shockey is currently seeking applicants to join his rebellious team.

“We are excited to see the level of competitiveness Jeremy will bring to the DRAMBUIE Pursuit, as this is the first time we have enlisted a professional athlete,” said Antonio Pujala, Brand Director for DRAMBUIE. “2010 has been an exciting year for revitalizing and modernizing the brand, and we look forward to continuing that momentum by enjoying the participation of a star from the NFL in the 2011 DRAMBUIE Pursuit.”

Possessing extraordinary athletic talent and known for his abilities to run routes and make crucial blocks, Shockey is also well-known for his competitive attitude off the field. As a star player in college, Shockey first rose to national attention as a sophomore, receiving numerous honors before becoming an integral part of the 2001 National Championship Miami team. The following year, Shockey was selected 14th in the first round of the 2002 pro football draft. He quickly thrived in the professional arena and, in 2005, Shockey signed a five-year contract, making him the highest paid tight end in the game. Since then, he has gone on to win two championships, has been an all-pro selection four times, and also caught his 500th career reception this year – one of only six tight ends to ever reach that mark.

From white water rafting to archery and mountain climbing, TEAM JEREMY will enjoy the experience as a lifetime as they race in the footsteps of the legendary Scottish Prince in the 2011 DRAMBUIE Pursuit.

Additionally, as part of his participation in the 2011 Pursuit, Jeremy will be making a donation to The Heath Evans Foundation (http://www.heathevans.org). Founded by Jeremy’s teammate, Heath Evans, the foundation is dedicated to fostering hope and healing in the lives of children and families affected by sexual abuse.

For more information about the DRAMBUIE Pursuit or to sign up, please visit: http://pursuitof1745.com.


    For interviews, images, or further information:

    MEDIA CONTACT:
    Ashley Wallace
    Maloney & Fox
    646.356.8332
    awallace@maloneyfox.com

About DRAMBUIE

DRAMBUIE was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland. It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745. From the Gaelic “an dram buidheach” – the drink that satisfies – DRAMBUIE is enjoyed by those who appreciate its timeless, yet distinctive taste. DRAMBUIE can be served on the rocks, in classic cocktails such as the Rusty Nail, or more contemporary long drinks such as the DRAMBUIE and Soda. For more information visit us.drambuie.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Heath Evans Foundation

The Heath Evans Foundation seeks to foster hope and healing to victims of childhood sexual abuse. It does so in two key ways: providing free expert counseling to victims of childhood sexual abuse and their families and raising community awareness about the epidemic of childhood sexual abuse through traditional media, digital media, and community events. The Foundation, which was founded in 2006 by Heath Evans, a ten-year veteran of the National Football League and a Super Bowl Champion with the New Orleans Saints, grew out of the love Heath has for his wife, herself a victim of childhood sexual abuse. Based in Heath’s hometown of Palm Beach County, Florida, the 501c3 foundation primarily operates in Palm Beach County and the Greater New Orleans, Louisiana area.

For more information and to support the work of the Heath Evans Foundation, please visit www.HeathEvans.org .

In addition, the Heath Evans Foundation has launched www.imavictim.com as an anonymous means for victims to share their story of childhood sexual abuse – letting others know they are not alone and perhaps freeing victims to share their story with someone personally as a step toward asking for the help they so desperately need.

ENJOY OUR GOOD TASTE WITH YOUR GOOD JUDGEMENT®

Drambuie is a registered trademark of the Drambuie Company Limited, Edinburgh, Scotland.

2010©. Imported by Drambuie Import Company, Coral Gables, FL, Liqueur – 40% Alc. By Vol.

SOURCE DRAMBUIE


Source: newswire