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MG ICON Announces First International Partnership

December 13, 2010

NEW YORK, Dec. 13, 2010 /PRNewswire/ — MG ICON, the joint venture between Madonna and Iconix Brand Group, Inc., (Nasdaq: ICON) announced today its first international partnership with Hudson’s Bay Company (HBC or the “Bay”) for its junior brand, Material Girl. The Material Girl collection of apparel and accessories will be exclusively available in all Bay doors this spring 2011.

This is the first license outside of the United States for “Material Girl” and marks the beginning of an international expansion strategy for the brand. The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department.

HBC, one of Canada’s leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute “Material Girl” clothing and accessories in Canada through their 91 Bay stores.

Lanie List, Chief Merchandising Officer, Iconix, stated, “The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties.”

To add excitement for the launch of Material Girl, key styles will be available for the upcoming holiday season. The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.

“Material Girl” is a fast-fashion junior collection that launched exclusively in Macy’s stores in the United States in August 2010.

About MG Icon LLC

MG Icon LLC (“MG Icon”) is a joint venture owned 50% by Iconix Brand Group, Inc. and 50% by an entity controlled by Madonna and Guy Oseary. MG Icon develops and explores business initiatives in the United States and around the world including the creation and acquisition of brands as well as opportunities within the Iconix portfolio. This partnership marked Madonna’s first joint venture endeavor into the branding industry.

About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R), ROCA WEAR(R), CANNON(R), ROYAL VELVET(R), FIELDCREST(R), CHARISMA(R), STARTER(R) and WAVERLY(R). In addition, Iconix owns an interest in the ARTFUL DODGER(R), ED HARDY(R), ECKO(R), MARC ECKO(R), ZOO YORK(R), MATERIAL GIRL(TM) and PEANUTS(R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

About Hudson’s Bay Company

Hudson’s Bay Company is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.


    Media Contact:
    Tara Levy
    Public Relations Director
    212-730-0030
    tlevy@iconixbrand.com

SOURCE Iconix Brand Group, Inc.


Source: newswire



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