Myriad Group Extends Strategic Partnership With Telefonica to Bring Social Networking to Vivo Brazilian Customer Base
DUEBENDORF-ZURICH, Switzerland, Dec. 17, 2010 /PRNewswire/ — Myriad Group AG (SIX Swiss Exchange: MYRN), a global leader in mobile technology having shipped over 3.7 billion software applications on more than 2.2 billion phones, today announces a new deal to extend the existing partnership with Telefonica to provide mobile social networking services to Telefonica’s Vivo brand. The agreement reinforces Myriad’s 5-year partnership with Telefonica announced earlier this year, and increases Myriad’s addressable market from 80 million to 140 million subscribers across Latin America.
Under the new deal, Myriad will offer Vivo customers a richer social networking experience in offering its Xumii services, to be marketed under the Vivo brand. Vivo mobile subscribers across Brazil will be able to simultaneously access multiple social networks via mobile browsers, downloadable apps and other mobile technology. Providing smartphone experiences for mass-market phones, Myriad’s Xumii services will aggregate updates from users’ favorite social networks into a single inbox, enabling subscribers to send updates simultaneously to all of their social networks.
Telefonica controls 30% of the rapidly growing Brazilian mobile phone market, and with the social networking adoption rate in Latin America surpassing 80%, the extension of Myriad’s Xumii services into Brazil further reinforces the company’s momentum into the LATAM region.
“Myriad’s entry into Brazil through Telefonica’s Vivo brand serves to underpin our longer term projections for our partnership with Telefonica,” states Simon Wilkinson, CEO of Myriad Group. “While we don’t expect the Vivo deal to have a material impact on our 2011 numbers, Myriad is pleased to add this win to our strategic partnership with Telefonica.”
Myriad Group AG is a global leader in mobile technology and has shipped over 3.7 billion software applications in more than 2 billion mobile phones. Its comprehensive portfolio includes browsers, messaging, Java, social networking, user interfaces and middleware for all types of mobile phones, from ultra-low cost handsets to advanced smartphones.
The company provides both individual components and complete solutions, which enable handset manufacturers and operators to deliver amazing experiences on mobile phones. Myriad also develops USSD-based customer self-care platforms that deliver over 10 billion messages a year to 220 million mobile users across more than 35 mobile operators worldwide.
Myriad was created from the combination of industry leading companies, Esmertec and Purple Labs. It operates worldwide, with offices in Switzerland, France, UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia. Headquartered in Dubendorf Zurich Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN). For more information, please visit www.myriadgroup.com.
SOURCE Myriad Group AG