MirriAd Sign Two Contracts With International Media Businesses, Australia’s Seven Network and Turkey’s Advertainment

December 20, 2010

LONDON, December 20, 2010 /PRNewswire/ — MirriAd Limited, the market
leader in digital product placement, is pleased to announce that it has
signed two contracts with significant media businesses. Firstly, an exclusive
contract with Australia’s number one broadcaster and television network, the
Seven Network, to provide digital product placement in mainstream content
including shows like Home and Away and Packed to the Rafters which will
telecast next year. And secondly with Advertainment Media which has been set
up by Guzel Sanatlar, a leading media and advertising group in Turkey which
includes Saatchi & Saatchi and Zenith Optimedia. This contract will give
MirriAd access to 30 markets across Eastern Europe, Asia, Middle East and
Russia reaching an estimated 300 million viewers.

MirriAd partners with broadcasters and brand owners to place branded
products, signage and video digitally into existing media content. The
company has developed ZoneSense, an IP protected and highly scalable
software-based solution to integrate lifelike brand images directly into
video content, post production. MirriAd’s proprietary system also solves the
management of the sales process, facilitates online approvals by all
stakeholders as well as measurement of the brand exposure. (For examples of
MirriAd’s services and digital placements visit:

Product placement is a rapidly expanding market worldwide. In 2009, the
Global product placement spending – including North America, Europe, Asia and
other regions was $6.25 billion. The US sector alone has been growing by more
than 25% a year between 2004 – 2009(source: PQ Media). TV product placement
is now legal in all European media markets with the remaining final codes of
conduct set to be issued shortly. The European market is poised to grow at a
compound annual growth rate of 18.2% in the 2009-2014 period (source: PQ

Mark Popkiewicz, MirriAd’s CEO, said:

“Product placement is about to be transformed into a new scalable
advertising medium which delivers the right balance of audience enjoyment and
guaranteed brand exposure with empirical measurement and all proven through
extensive research with broadcasters and brands. With this vision and
knowledge, we are thrilled to have won the confidence and backing of the
Seven Network in Australia and Advertainment in Eastern Europe, Asia, Middle
and Russia.

“These wins add to the gathering momentum behind Digital Product
Placement as an important and exciting new advertising revenue stream.”


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    James Hogan
    Jamie Ramsay

SOURCE MirriAd Limited

Source: newswire

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