Siegel+Gale Launches New Corporate Website to Support Global Clients
NEW YORK, Dec. 21, 2010 /PRNewswire/ — Global strategic branding firm Siegel+Gale, www.siegelgale.com, today announced the launch of its re-designed corporate website.
Designed to highlight the value of simplicity, the site enables visitors to navigate based on their own brand issues, business challenges or industry vertical. Along the way the integration of strategy and design is also displayed through a deep collection of writings, commentary and the diverse global talent pool that comprises the firm. The re-designed website allows clients, prospective clients, brand influencers and media representatives easy access to valuable information on Siegel+Gale’s people, practices and resources.
“Siegel+Gale has attracted many new global clients in recent years,” says Howard Belk, co-CEO and chief creative officer, Siegel+Gale. “People from around the world looking to build a better brand can easily find information, tailor it to their needs and use various social media tools to share it with others. And best of all, they can do it from their desk top, their smart phone or their iPad.”
The new website offers insight into the firm’s philosophy that simplicity is an essential element to solving key business challenges affecting the following industries: financial services, government, healthcare, technology, education, energy, transportation, manufacturing, telecommunications, utilities, media and entertainment, nonprofit, hospitality and travel, real estate, consumer and retail and professional services. With perspectives from seasoned brand experts and a customizable brand resource kit known as Siegel+Gale CarryOn, visitors can easily navigate the site, find and share information relevant to their needs.
“In creating websites for our clients, we always tout the importance of designing a user experience that is elegantly simple, yet unexpectedly fresh and locally relevant for global visitors,” says Thomas Mueller, global director of customer experience. “When re-designing our own site, we infused the same ideals. Everything from the architecture to the look and feel and the content provides task-oriented and time-pressed visitors an inside look into who Siegel+Gale is, while staying true to the objectives set to maintain the website as a global communications tool.”
The new site represents the first redesign the firm has taken since launching global offices in Asia and Western Europe.
Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.
Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.
Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (www.omnicomgroup.com).
Contact: Camille Priselac CooperKatz for Siegel+Gale 917.595.3042