Holmes: The Magazine To Make It Right From Dauphin Media Group and HGTV Star Mike Holmes Makes Successful U.S. Debut
NEW YORK, Jan. 3, 2011 /PRNewswire/ — Dauphin Media Group is pleased to announce the successful introduction of Holmes: The Magazine To Make It Right within the US market. Distributed by Time Warner Retail, the first issue hit stands in November and is growing by an average of 1,000 new subscribers per week. As the magazine’s demographic of readers is 50% male and 50% female, with 53% of subscribers being between the ages of 25-55, the shelter publication is designed to serve as a manual for every homeowner.
The second issue, “All Things Green,” hits newsstands on January 14, 2011 and will feature content including a Renovation Checklist that informs readers how to plan, budget and hire for the project. It will also showcase six green residences in North America, recommend 25 Ways to Green Your Home, and suggestions on how to Plant Your Roof. Regularly featured content includes an introduction from Mike Holmes, Disaster Letters, and Ask the Pro, for which various industry experts help solve readers’ predicaments. The issue will be a total of 112 pages.
Holmes: The Magazine To Make It Right is already seeing an overwhelming response from both subscribers and advertisers as the “The Manual for Every Homeowner” is gaining over 1,000 new subscribers per week. Holmes and crew recently completed a seven city tour to promote the magazine, which was only advertised through social media announcements on outlets such as Facebook, Fan Newsletters and Twitter. Holmes saw audiences upwards of 400-500 people during the traditionally quiet week of Thanksgiving. Similarly, due to their advertisement in the November 2010 issue of Holmes: The Magazine To Make It Right, One2flush, a dual flush valve supplier for leaky toilets, saw a 600% increase in their web traffic in the first few days the issue was on newsstands.
Future issues of Holmes: The Magazine To Make It Right will include real life stories where Holmes Magazine will rescue duped homeowners; showcase the latest products, websites, and news for homeowners; report on the newest trends and innovations in the building industry; and the best materials and processes for homes. Trends and popular homeowner topics of upcoming issues will range from the greenest homes, to specials on heating and cooling, kitchens and bathrooms, and air quality.
Advertisers this far include 3M, Arrow Fastener, Armstrong Flooring, Behr Paints, Belgard Stone, Benjamin Moore, Bobcat, Bosch Tools, Carrier, Climate Master, Convenience Products, Culligan Water, Delta Faucets, Duck Tape, Duradek, Eaton Electric Corp, GE Water Heaters, Gladiator Garage Works, Golden Eagle, Grace Construction, Gorilla Glue, Granite Transformations, Husquvarna, iRobot, the Iron Shop, Kilz Paint, Kinetico, Kohler, Lee Valley Tools, LiftMaster, Lumber Liquidators, Marvin Windows and Doors, Moen, Napoleon Fireplaces, Olympic Stains, Rinnai Tankless Water Heaters, Rust-Oleum, SaniFlo, Schlage, Schluter Systems, Shop-Vac, Smart Screen, Tempur-Pedic, Toto, Trane, Troy-Bilt, Velux Skylights, Whirlpool Appliances, and York Heating and Air Conditioning.
The magazine is edited by Kelly Beamon, formerly of This Old House, Interior Design and Dow Jones. Its Creative Director is Nick Torello who led design teams at BusinessWeek and CondeNast where he oversaw the redesign of Parade, Golf Digest and other publications. He has also consulted for countless other magazines including Cosmopolitan, Elle, Esquire, Ferrari, Redbook, Rolling Stone, TV Guide, Us Weekly and many more. Holmes: The Magazine To Make It Right is published by Mike Dunphy, a former commercial contractor turned publisher, whose other magazine titles include Canadian Architecture and Design and the upcoming Male Perspective.
Holmes, The Magazine To Make It Right, was launched in November 2009 with an initial launch of 75,000 copies. Currently, it boasts a print run of over 268,000 and growing. Average sell-throughs are above 50%. The magazine will soon be introduced in the United Kingdom and Australia.
About Mike Holmes: Mike Holmes has been in the contracting business for over 20 years and is committed to integrity and quality craftsmanship. He is the host of “Holmes on Homes,” and “Holmes Inspection,” broadcast on HGTV in the United States and Canada and on other specialty channels around the world.
About Dauphin Media Group: Dauphin Media Group has offices in New York, NY and Toronto, ON. The publisher of Holmes: The Magazine To Make It Right also publishes the successful Canadian Architecture & Design Magazine and will soon publish the upcoming title The Male Perspective.
Contact: 5W Public Relations Susan Weingram (212) 584-4271 / email@example.com
SOURCE Dauphin Media Group