Quantcast

Announcing Workman Shorts

January 18, 2011

NEW YORK, Jan. 18, 2011 /PRNewswire/ — Workman Publishing, known for producing innovative and authoritative reference books with depth and breadth, is launching “Workman Shorts,” a new series of subject-specific e-books priced between $2.99 and $4.99.

(Photo: http://photos.prnewswire.com/prnh/20110118/NY30192-a )

(Photo: http://photos.prnewswire.com/prnh/20110118/NY30192-b )

(Photo: http://photos.prnewswire.com/prnh/20110118/NY30192-c )

(Photo: http://photos.prnewswire.com/prnh/20110118/NY30192-d )

Recognizing the targeted nature of online searches, Workman has mined its rich backlist to create bite-sized e-books that, says Andrea Fleck-Nisbet, director of digital publishing, “fit a specific need for the reader and introduce him or her to the author’s larger body of work.” The line showcases topical excerpts from the publisher’s existing print books, repackaging them in digital form at competitive prices. “We want to take advantage of the short production time for e-books and present readers with content that is seasonally appropriate and rich in information,” adds Fleck-Nisbet.

Workman launches the series with “shorts” by four mega-bestselling authors: travel writer Patricia Schultz (1,000 Places to See Before You Die), master griller Steven Raichlen (How to Grill), cookbook author Anne Byrn (The Cake Mix Doctor) and wedding planner Mindy Weiss (The Wedding Book), trusted and award-winning experts whose books have a combined total of over 11 million copies in print.

In a handy, digestible e-book package, Patricia Schultz provides a vetted guarantee against vacationer’s remorse in Perfect Island Getaways from 1,000 Places to See Before You Die: The Caribbean, Bahamas & Bermuda, (Workman, $4.99), featuring 53 destinations from her runaway #1 New York Times bestseller, 1,000 Places to See Before You Die. For busy parents in the throes of party-planning, one of America’s bestselling baking authors, Anne Byrn shows how to make magic with a box of cake mix in The Cake Mix Doctor’s 25 Best Birthday Cakes (Workman, $4.99). Master griller Steven Raichlen teaches game-goers how to rule the parking lot in Raichlen’s Tailgating! 31 Righteous Recipes for On-the-Go Grilling (Workman, $4.99) and, just in time for the upcoming bridal season, deluxe wedding planner Mindy Weiss helps brides make the most of their dollars with Your Dream Wedding on a Budget: 47 Cost-Cutting Secrets from America’s Favorite Wedding Planner (Workman, $2.99).

With a clean design optimized for a range of e-readers, Workman Shorts are readable on virtually every e-book device and are available on Amazon, BN.com, and wherever e-books are sold.

A virtual publication party for Workman Shorts featuring all four authors–Patricia Schultz, Anne Byrn, Steven Raichlen, and Mindy Weiss–will take place on January 20, from 11:00 a.m. to 2:00 p.m., on @workmanpub on Twitter. The moderator will be Bethanne Patrick, @thebookmaven. The authors will mingle with guests, answer questions, share recipes, and offer great tips on traveling, grilling, baking, and wedding planning.

WORKMAN SHORTS

Perfect Island Getaways from 1,000 Places to See Before You Die

The Caribbean, Bahamas & Bermuda

By Patricia Schultz $4.99

The Cake Mix Doctor’s 25 Best Birthday Cakes

Easy Luscious Layer Cakes, Plus Frostings, Icings, Tips, and more

By Anne Byrn $4.99

Raichlen’s Tailgating!

31 Righteous Recipes for On-the-Go-Grilling

By Steven Raichlen $4.99

Your Dream Wedding on a Budget

47 Cost-Cutting Secrets from America’s Favorite Wedding Planner

By Mindy Weiss $2.99

SOURCE Workman Publishing


Source: newswire



comments powered by Disqus