Topps Gives 10 Lucky Couples The Chance to Win a Diamond Engagement Ring on Valentine’s Day
NEW YORK, Jan. 18, 2011 /PRNewswire/ – Valentine’s Day will be more memorable this year for one lucky couple. Today The Topps Company, the leading creator and marketer of sports cards and the official baseball card company of Major League BaseballÃ‚®, announced that the company will celebrate its 60th diamond anniversary on Valentine’s Day, February 14th, by giving ten lucky couples the opportunity to search for one diamond engagement ring.
From January 18 through February 3 fans will have the chance to go to http://www.facebook.com/ToppsSports and upload a 90 second video telling their story and showing the world why they should be one of the 10 finalists to search for the diamond.
The Topps Valentine’s Day Diamond Dig will be held at New York City’s Grand Central Terminal where a diamond engagement ring, worth approximately $10,000, will be buried underneath a 30 foot diamond ball pit. At the same time, the bachelors, dressed in tuxedos, will dive into the pit in effort to be the first to find the engagement ring. The lucky bachelor who finds the ring will propose on the spot to their significant other, also dressed in evening attire, in front of the world on the most romantic day of the year.
“This is a great way for Topps to celebrate our diamond anniversary and give one lucky couple an opportunity to make this Valentine’s Day even more special for them,” said Mark Sapir, Topps V.P. – Sports. “The Topps Valentine’s Day Diamond Dig will certainly provide our fans with some memorable moments, something that we continue to pride ourselves on and have for the past 60 years.”
For more details about the promotion or to upload your own 90 second video, visit http://www.facebook.com/ToppsSports. Topps will announce the finalists online during the first week of February and will continue a year-long diamond giveaway promotion in their 2011 Topps products.
About The Topps Company, Inc.
Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include “Bazooka” bubble gum, “Ring Pop,” “Push Pop,” “Baby Bottle Pop” and “Juicy Drop Pop” lollipops. For additional information, visit www.topps.com.
SOURCE The Topps Company, Inc.