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Marc Ecko Handbags Cover up Actress, AnnaLynne McCord in its New Marketing Campaign

January 19, 2011

NEW YORK, Jan. 19, 2011 /PRNewswire/ — Marc Ecko® announced its spring 2011 handbag marketing campaign will feature actress AnnaLynne McCord. McCord currently stars on the CW’s 90210.

(Photo: http://photos.prnewswire.com/prnh/20110119/NY32134 )

AnnaLynne McCord commented, “I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags — the ads are going to be so sexy!”

Marc Ecko stated, “AnnaLynne is a proper bombshell. She makes my heart skip a beat. She’s got a great sense of style and a good vibe.”

In the campaign creative, McCord poses provocatively with just her Marc Ecko handbags in various set-ups. The campaign was photographed at Siren Studios in Hollywood, CA by fashion photographer Tony Duran.

The national campaign will debut this March in fashion, lifestyle and entertainment magazines such as Seventeen and Cosmopolitan, outdoor and online at www.marcecko.com.

The Marc Ecko handbags retail for $60.00 – $85.00 at Macy’s. Inspiration for the handbag collection is drawn from music and young Hollywood as well as the heritage of the *ecko unltd. brand.

To become a fan of Marc Ecko on Facebook at www.facebook.com/eckounlimited1972 and follow Marc Ecko brand on Twitter at twitter.com/eckounlimited.

For more information, images and video please visit www.magicbulletmedia.com/MNR/eckoannalynnemcord.

About Marc Ecko Enterprises

Marc Ecko Enterprises is a full-scale global fashion and lifestyle company with reported sales of over $1.5 billion in 2009 and approximately 1,000 employees worldwide. Over the past 17 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: Ecko Unltd., the largest young men’s brand in better department stores today; Eckored, a young women’s brand both identified by the ‘World Famous Rhino’ logo; Marc Ecko Cut & Sew, a contemporary menswear line; Zoo York, the first and largest east coast action sport brand; Marc Ecko Entertainment, an interactive entertainment and videogame unit; and Complex Media LLC, a publishing and new media division.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands and owns an interest in the ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.

About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.


    Media Contact:
    Tara Levy
    PR Director
    212-730-0030
    tlevy@iconixbrand.com

SOURCE Iconix Brand Group, Inc.


Source: newswire



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