Sunkist and Lowes Foods Team Up for a Heart Healthy Promotion in South Carolina, North Carolina and Virginia
SHERMAN OAKS, Calif., Jan. 25, 2011 /PRNewswire/ – In an effort to help consumers make smarter food choices that will lead to improved heart health, Sunkist Growers has teamed up with Lowes Foods to launch the “Healthy New You” promotion from January 26 through February 22, 2011. Exclusively for Lowes shoppers in South Carolina, North Carolina and Virginia, the “Healthy New You” in-store promotion will provide consumers with the latest information on healthier eating and will feature various elements including in-store displays and a consumer incentive to win a free spa weekend.
According to the FDA, low-fat diets high in fruits and vegetables containing fiber, such as oranges, may reduce the risk of heart disease. SunkistÂ® oranges are an excellent source of vitamin C and a good source of fiber, both of which enhance heart health. “Every aisle of the grocery store is filled with choices so it’s important to arm consumers with the information they need to make smart food choices at retail,” said Lisa Selip, Marketing Director for Lowes Foods.
As part of the “Healthy New You” promotion at Lowes, Sunkist will be promoting Cara Cara navel oranges as a fast and easy, sodium-free snack and educating consumers about Sunkist S’alternative(TM), the popular Sunkist health initiative that encourages the use of freshly squeezed SunkistÂ® lemons as a natural, sodium-free alternative to salt. Additionally, the Sunkist Morning Sunrise Smoothie recipe will be featured in the Heart Healthy brochure available at in store displays.
Food choices play a big role in determining health, and eating Sunkist citrus daily can help make a major difference. One orange alone provides more than the daily requirement of vitamin C needed to fortify muscles, blood vessels, bones and teeth and may help boost the immune system. Adding Sunkist Navel oranges, Cara Caras or lemons to the daily diet is an easy and delicious way to begin fostering greater health at any age. The “Healthy New You” promotion at Lowes is a step towards guiding consumers to making smarter choices for a better, longer life.
About Lowes Foods
Founded in 1954, Lowes Foods employs 8500 people and operates 108 stores in North Carolina, South Carolina and Virginia. The company is committed to offering fabulous fresh foods and delivering personal attention to each of its customers. Locally owned and operated, Lowes Foods is committed to buying local products and supporting local suppliers. They offer programs such as Lowes Foods To Go and Fresh Rewards that focus on saving people time and money in a family-oriented environment. Information about these programs and other services offered by the company may be found at www.lowesfoods.com or by following Lowes Foods on Facebook or Twitter.
About Sunkist Growers, Inc.
Sunkist Growers is one of agriculture’s greatest success stories. Founded more than a century ago, this cooperative is America’s oldest and largest citrus marketing company and is owned by thousands of citrus growers in California and Arizona. The cooperative has developed the most diversified citrus marketing and processing operation anywhere and has created an international market for fresh citrus and citrus products. Sunkist is a registered trademark of Â©2011 Sunkist Growers, Inc. All Rights Reserved. Visit www.sunkist.com for more information.
SOURCE Sunkist Growers, Inc.