RegionalHelpWanted.com Named Top Radio Advertiser
DENVER, Feb. 1, 2011 /PRNewswire/ — RegionalHelpWanted.com (RHW) has been named one of 2010′s largest radio advertisers.
Media Monitors, a leader in broadcast and cable monitoring, included RHW as well as GEICO, McDonald’s, Toyota and other national companies in its most recent list of the top 20 radio advertisers.
RHW has a portfolio of 400 regional employment websites across the United States and Canada that are all promoted by advertisements on local media stations. California-based Radio Ranch produces each radio spot and has generated industry media promotions for more than 25 years.
“RHW’s local job boards offer more than 10,000 national job postings as well as leading connections between professional employers and job seekers. Radio is crucial to those connections,” said Tony Garcia, vice president of local markets at onTargetjobs, the parent company of RHW. “We’re happy to have signed a new five-year agreement with the Radio Ranch to continue producing memorable radio spots that drive additional visitors to our regional sites.”
“RHW should be commended for recognizing the value of effective radio creative for successfully reaching a target audience,” said Sandy Orkin, president of (Dick Orkin’s) Famous Radio Ranch. “The Ranch partnership with RHW began more than 10 years ago – a testament to how humor in radio can stir listeners to action over and over again. We are happy to continue our relationship with this growing and innovative company.”
RegionalHelpWanted.com and its Canadian arm, JobShop.ca, offer local employment connections through a regional network of 400 North American websites.
Unlike general job boards, RegionalHelpWanted and JobShop offer premier hiring and career resources that bridge more than 75 industries and are specific to individual markets. Partnerships with radio and television affiliates drive additional traffic, maximizing the value of unsold media and helping lead to a monthly average of 1.5 million unique visitors and 22 million page views.