Free the Bowl(TM) World Premiere 2011 Video Contest Winners to be Announced

February 2, 2011

Streaming Live at FreeTheBowl.com Feb. 3rd San Rafael, California

SAN RAFAEL, Calif., Feb. 2, 2011 /PRNewswire-USNewswire/ — Marin Institute, the alcohol Industry watchdog, is holding the Free the Bowl World Premiere 2011 to announce the winners of their third annual youth-produced, counter-TV-sports-beer-ad video contest. Videos this year are outstanding, as they are performances or songs.

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )

The event will take place at the Smith Rafael Film Center in San Rafael, California on February 3, 2011. It begins with a reception at 4:00 p.m. (PT). The awards presentation takes place at 5:00 p.m., and will be streamed live at FreeTheBowl.com. This year’s contest received 62 entries from 10 different states (all eligible videos available to preview at FreeTheBowl.com).

                Awards presentation, live entertainment, screening and
    What:       streaming of the
               Free the Bowl(TM) 2011 winning counter-TV-sports-beer-ads.

    When:      Thursday, February 3, 2011, 4-6 p.m. (PT)

                Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA
    Where:      94901.
               Also streaming live at www.FreeTheBowl.com

    Who:       Noah Griffin - Emcee, Marin County Celebrity/Singer
                Cathy Summa-Wolfe - President, Marin Institute Board of
               Mark Leno - California State Senator
                Zoe Elton -Director of Programming, Mill Valley Film
                Bruce Lee Livingston -Executive Director, CEO, Marin
               Marc Levine - San Rafael City Councilman
               Bay Area youth participants and performing artists

                To honor young activist filmmakers from across the country
    Why:        for producing
                videos that counter exploitative alcohol ads on TV sports


  • The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
  • Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game
  • It is well established that teens that begin drinking before age 15 are four times more likely to develop alcohol dependence than those who wait until they are 21
  • 10.7 million underage youth drink, 7.2 million binge drink and alcohol related problems from this drinking cost the country $60 billion dollars annually

                         For more info, interviews with Marin Institute staff
    Media Availability:  and contest winners,
                        please contact Michael Scippa - (415) 548-0492

    Contact:  Michael Scippa 415-548-0492
              Jorge Castillo 213-840-3336

SOURCE Marin Institute

Source: newswire

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