Char-Broil Chooses Clear Blue as Agency of Record
HUNTERSVILLE, N.C., Feb. 2, 2011 /PRNewswire-USNewswire/ — Huntersville, North Carolina-based, Clear Blue, Inc. has been hired as the agency of record for Columbus, Georgia-based Char-Broil, LLC. Char-Broil executives cited Clear Blue’s experience and proven results in a broad variety of consumer goods as a key factor.
“We selected Clear Blue because of their ability to demonstrate a level of commitment and deep understanding of our business goals and how to achieve them through strategic, integrated marketing,” said Michelle Zeller, vice president of marketing for Char-Broil.
Char-Broil has recently raised its profile as the innovator of infrared grilling systems, the hottest topic in outdoor cooking today. Char-Broil infrared grills heat the food directly, locking in natural juices and flavors. Other grills heat the air which dries out the food as it cooks.
“Char-Broil has a proud history of leadership and innovation in their category,” said Robin Konieczny, president and chief creative officer of Clear Blue. “We are driven to bring our agency resources – from creative and media planning to digital and social media — to tell the next chapter of the brand’s story.”
Part of the W.C. Bradley Co. family of brands and based in Columbus, Georgia, Char-Broil (www.charbroil.com) is the leading marketer of infrared, gas, charcoal, portable and electric outdoor barbecue grills sold under the Char-BroilÃ‚®, ThermosÃ‚®, Oklahoma Joe’sÃ‚® and New Braunfels Smoker CompanyÃ‚® brand names. Char-Broil markets and distributes a complete line of grills, smokers, fryers and outdoor fireplaces, along with parts and accessories, throughout North America.
About Clear Blue:
Rapidly growing Clear Blue, a full-service integrated branding and marketing communication agency was founded in 1998, serving clients in the U.S., China and Latin America. The North Carolina based agency employs and engages top leaders skilled at producing insight-driven campaigns utilizing all advertising vehicles, digital and emerging media as well as public relations. Strategic, nimble and entrepreneurial, Clear Blue creates collaborative and transparent relationships with its clients including, Char-Broil, Rubbermaid and LiuGong, to name a few. www.theclearblue.com
SOURCE Clear Blue, Inc.