Bialetti USA Casts Its Vote for Top Chef All Star Fabio Viviani
RANCHO CUCAMONGA, Calif., Feb. 7, 2011 /PRNewswire/ — Bialetti, the leading Italian cookware and stove-top coffee maker brand known for its forward thinking in innovation and style, announced today a partnership with Fabio Viviani. Best known as Bravo’s reality series’ Top Chef Fan Favorite and Season 8 All Star contestant, Viviani brings to America a simple, modern and fresh look at Italian lifestyle.
“When I first met Fabio, he said, ‘You gotta see this!’ He pulled out a childhood picture of himself sitting on his family’s dining table next to a Bialetti Moka,” Brett Bradshaw, president of Bradshaw International, the USA distributor of Bialetti said. “Fabio was so excited over the Moka Express and explained how it’s been part of his life growing up and that it was one of the few kitchenware items he brought with him when he moved to the US–essentially, he was selling me Bialetti, and it was obvious that his passion for the brand is deeply rooted in his Italian heritage.”
The new partnership will allow Bialetti USA to showcase the number one Italian brand for stovetop coffee makers and cookware through Viviani, as he reaches out to fans and cooking enthusiasts through social media, media interviews and select in-person appearances.
“When Bialetti USA first approached me about partnering with them, I couldn’t believe it,” Viviani said. “I’ve grown up knowing Bialetti and the little man (Bialetti’s icon)–I called my mom and she didn’t believe me! Bialetti is part of my Italian culture and of course I couldn’t wait to work with them. The Bialetti Moka is what I’ve always used to make espresso at home, so I’m very excited to share a little bit of my Italy with America.”
For more on Fabio follow him on Twitter @fabioviviani or check his website http://fabioviviani.com
For more information on Bialetti USA, please visit our Facebook page: www.facebook.com/bialettiusa.
Contact: Bialetti USA Thought Bubble Creative Norma Kelly 818-509-0575 email@example.com Liza Sacilioc 818-509-9275 firstname.lastname@example.org Fabio Viviani Putnam-Smith Cherry Hepburn 818-783-4071 email@example.com
SOURCE Bialetti USA