Vila Introduces Acupressure Mat
VENICE, Calif., Feb. 8, 2011 /PRNewswire/ — Vila, Swedish for rest and relaxation, launches its first line of acupressure mats for 2011. Lying on the Vila Mat increases blood circulation, decreases muscle tension, relieves pain and boosts energy.
The 2′ by 3′ Vila Mat combines the benefits of ancient acupressure with a simple and compact design. Crown-shaped plastic spikes function as mini acupressure points. When laid upon, contact pressure between the spikes and the body stimulates blood circulation, providing the body with more oxygen for healing muscles and organs. Pain signals are simultaneously sent to the brain that release endorphins, the body’s natural painkiller, alleviating muscle tension. Vila Mats offer instant relief and energy on-the-go, but with minimal effort – just let the crowns work for you!
“Unlike typical fitness products currently on the market, such as a yoga or Pilates mats, Vila Mats provide therapeutic relief within its structure,” says Justin Steinhardt, co-founder of Vila. “All you have to do is lie on the Vila Mat, and you instantly feel better and more relaxed. It doesn’t get easier than that!”
After becoming lethargic from usage of pain medications for his double thoracic scoliosis, Steinhardt knew he needed to try something else. In November 2009, Steinhardt was on a snowboarding trip with a friend who suggested he try an acupressure mat he had recently brought back from Sweden. After using the mat, he couldn’t believe how great his back felt. Steinhardt then decided to develop the Vila Mat, which he now uses on a daily basis. “My back pain used to last for several days, but by using the Vila Mat I can wake up the next day feeling normal.”
Combining consumer attraction with effortless functionality, Vila appeals to every demographic. Whether used for a moment to recharge or to relieve pain and stiffness, the Vila Mat is a therapeutic solution for instant relief. Vila mats retail for $40.00 and will be available at specialty stores and online at http://www.vilanow.com.