Plum TV Announces Partnership with Cristina Cuomo
NEW YORK, Feb. 8, 2011 /PRNewswire/ — Plum TV’s Founder and Chairman Tom Scott, proudly announced today a new strategic partnership with Cristina Cuomo. Tom Scott and CEO Jerry Powers believe Cristina Cuomo is an exceptional addition and will become a key player for the fast growing network. Plum has experienced a 30% increase in viewership and revenue over the last year. Cuomo will bring her formidable talents as a host of several new shows and partner in Plum’s emerging television, live events and digital enterprises. Cristina Cuomo leaves ten successful years at Niche Media as Vice Chairman and Editor-in-Chief. Cuomo is married to ABC News’ 20/20 Anchor, Chris Cuomo. They have three children, and live in New York City.
“I am looking forward to joining an innovative network which brings a cool, fresh approach to the lifestyle, entertainment and fashion space. Plum provides the full transmedia experience,” said Cuomo.
“This is a magic moment for Plum Networks. I have always admired Cristina. Her essence is media. As we explore and expand into the evolving landscape of technology and innovation, I am proud to have Cristina Cuomo as a partner and leader. She brilliantly illuminates our new approach. Plum, Tom Scott, and Cristina Cuomo equals a formula for success,” says Jerry Powers.
Cuomo’s hire is part of Plum TV’s expansion plans with the launch of a new print division by Powers. Plum debuts the monthly magazine Plum Miami next month.
Plum’s board of directors include: Jonathan Tisch, Chairman and CEO of Loews Hotels; Jeffrey Stuart, Co-Founder, Partner and Managing Director of Walnut Hill Media; Christopher Ackerley, Co-Founder of Ackerley Partners; Tom Scott and Film Producer Cary Woods, among others. Some of Plum’s high profile investors include: singer Jimmy Buffett; former Viacom CEO Tom Freston; Kraft Group CEO Robert Kraft; designer Kate Spade; Island Records Founder Chris Blackwell; Hedge Fund guru James Pallotta and J. Crew Founder Emily Scott.
Plum is a multi-platform lifestyle network that targets the most active, influential, and educated audience in the world. With hundreds of hours of original content from the favorite destinations of this hard-to-reach demographic — Aspen, Nantucket, The Hamptons, Miami Beach and more — Plum combines the power of hyper-local with high-quality national programming. The result is a unique television, internet and digital device destination that has become the channel of choice for millions of viewers. Plum just released their much anticipated, mobile app available at the iTunes store.
Plum provides its viewers with content that helps them discover the best experiences, places, products and people. Plum is the choice of insiders from the worlds of entertainment, fashion, finance, food, and outdoor sports, and is designed as a resource to help opinion leaders live better lives. From new products and services to travel and adventure, philanthropy and the arts, there is only one network that is dedicated to the discovery of the best things in life.
SOURCE Plum TV