NAVTEQ LocationPoint(TM) Ad Network Expands With Major New Publishers Worldwide
BARCELONA, Spain, Feb. 14, 2011 /PRNewswire/ — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced it has dramatically increased the reach of its hyper-local mobile ad network by forming partnerships with RIM and Samsung, in addition to an ongoing collaboration with Nokia. Also joining the NAVTEQ LocationPoint ad network are leading location-based app providers including Appello, CoPilot Live, Navigon, NDrive, Poynt, and Telmap. The expansion positions NAVTEQ as a leading aggregator of top quality ad inventory that spans devices, apps, and global regions.
NAVTEQ LocationPoint(TM) is a location-based mobile advertising network that delivers ads to smart phone users when they’re in the proximity to go, buy and shop at advertised merchants. Location-aware ads delivered to users when they’re approaching potential points of purchase guide users, step-by-step and turn-by-turn, to advertised merchant locations. This network expansion paves the way for the NAVTEQ LocationPoint Advertising Network to provide brand advertisers with large-scale audience reach, ability to actively engage consumers near points of purchase and route them to advertised merchants, and metrics that measure return on investment.
As the provider of map and location content to major handset makers, mobile operators, mobile application developers and automotive companies, NAVTEQ is uniquely positioned to organize the marketplace so companies can participate and make money on mobile ads. NAVTEQ provides an ad ecosystem, led by pioneers in mobile advertising, where publishers can monetize their high-value content. NAVTEQ has conducted trial and commercial campaigns on its LocationPoint Ad Network through 2010. A European effort for McDonald’s garnered 7% consumer click through rates and won an EMMA for Europe’s most-effective location-based mobile ad campaign.
“Location is revolutionizing mobile advertising and that’s further validated by the caliber of the industry leaders who have joined our LocationPoint ad network,” stated Jeff Mize, executive vice president, Sales, NAVTEQ. “Because they’re location-relevant and offer an elegant user experience, NAVTEQ LocationPoint ads resonate with consumers, deliver a stronger return on investment for advertisers and offer greater opportunity for publishers.”
“This announcement marks a positive shift for the mobile advertising industry,” said Linda Barrabee, Research Director, Connected Intelligence, NPD Group. “It is significant to see such big players come together to create a global hyper-local advertising play, and very necessary to build enough audience reach for advertisers.”
See NAVTEQ LocationPoint Advertising demonstrated throughout the day at Mobile World Congress on NAVTEQ Stand 8B110 in Hall 8.
NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.
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