Willow TV Exclusively Brings the ICC Cricket World Cup 2011 to US Viewers in High-Definition

February 14, 2011

SUNNYVALE, Calif., Feb. 14, 2011 /PRNewswire/ — Willow TV, the leader in live cricket broadcasts across North America, today announced its plans for the broadcast of the ICC Cricket World Cup 2011 in the United States. Willow has entered into agreements with DISH Network and DIRECTV, America’s leading satellite television platforms, who will broadcast the World Cup in high-definition. DISH Network and DIRECTV are the only television providers in the United States that will broadcast the event. Willow will distribute the event via Internet streaming, available across a range of devices. Willow acquired the exclusive rights to distribute cricket’s marquee competition on television, broadband and the Internet in the United States through an agreement with ESPN STAR Sports (ESS), ICC’s global broadcast and production partner.

Customers can subscribe to the pay-per-view package directly from DISH Network and DIRECTV, as well as online via Willow’s website, www.willow.tv. The ICC Cricket World Cup will be available in high-definition for the first time ever in the United States. The first match is on February 19 between co-hosts India and Bangladesh, culminating with the Final in Mumbai on April 2.

Willow TV has recently announced support for its live streaming across a variety of devices, including an array of smartphones, tablets, leading gaming consoles, Internet-ready televisions and IP video players.

“The range of viewing options that we have made available for this event is unparalleled, and we look forward to delivering a phenomenal viewing experience to cricket fans throughout the U.S.,” said Vijay Srinivasan, CEO of Willow TV.

Manu Sawhney, Managing Director, ESPN STAR Sports, said, “We are very pleased to see the increasing popularity of the game in the U.S. and we are committed to bringing the excitement and passion of this iconic cricket tournament to fans in the most comprehensive, engaging and entertaining manner with our signature style production & presentation.”

Willow TV is the leading broadcaster of cricket in North America. The company owns the Willow Cricket channel, America’s first 24×7 cricket channel available on DISH Network and DIRECTV and online at www.Willow.tv. WillowTV is headquartered at Sunnyvale, CA, with offices in Bangalore, India.


Source: newswire

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