Telegraph Media Group Selects Maxymiser to Boost Conversion Rates and Increase Customer Engagement
LONDON, Feb. 15, 2011 /PRNewswire/ – Telegraph Media Group today announces a partnership with conversion management expert Maxymiser to enhance the online experience for visitors to The Telegraph.
By working with Maxymiser, The Telegraph is able to take a customer-centric approach to website design and refreshment, where changes to page layouts, sequences and content can be trialled on real web visitors in order to identify the most effective variants that are beneficial to the user.
Richard Halstead, Group Chief Technology Officer, Telegraph Media Group, said: “We really feel that Maxymiser understands our business and can realistically deliver our expectations making them an ideal partner for us. Maxymiser’s speed of implementation, support, reporting and analysis capability and future development plans really stand out in the industry and the conversion management solution is a key platform in helping grow our online business.”
Wayne Morris, UK General Manager, Maxymiser said, “We are delighted to be working with Telegraph Media Group. By using Maxymiser to trial different web page variations in a live environment, The Telegraph is enabling its visitors to determine the most effective web content. This ensures objective decision-making and ongoing website refreshment, meaning that visitors continue to receive the very best online experience.”
Maxymiser is the leading global provider of website Conversion Management solutions including multivariate testing and personalization. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as Hertz, Lufthansa, Sony and Virgin Media to analyze, optimize and deliver better performing content and campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.
About Telegraph Media Group
Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday Telegraph, Telegraph.co.uk and The Telegraph weekly world edition. This is a wholly owned subsidiary of Press Holdings Limited.
For further information, please contact: Kirsty Cornell/Nicola Miller itpr t. +44 (0)1932 57 88 00