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Willow TV Partners With DIRECTV to Broadcast the ICC Cricket World Cup 2011 to US Viewers in High Definition

February 16, 2011

SUNNYVALE, Calif., Feb. 16, 2011 /PRNewswire/ — Willow TV, the leader in live cricket broadcasts across North America, today announced an agreement with DIRECTV to broadcast the World Cup in high-definition. Willow acquired the exclusive rights to distribute cricket’s marquee competition on television, broadband and the Internet in the United States through an agreement with ESPN STAR Sports (ESS), ICC’s global broadcast and production partner.

The ICC Cricket World Cup is the ICC’s flagship one-day cricket event. The first match is on February 19 between co-hosts India and Bangladesh, culminating with the Final on April 2.

Customers can subscribe to the pay-per-view package directly from DIRECTV by calling 1-800-378-3309. The ICC Cricket World Cup will be available in High Definition for the first time ever in the United States.

“DIRECTV delivers an unrivaled viewing experience to sports fans across the country through leading-edge technology and a robust selection of sports programming,” said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. “Cricket fans appreciate that the ICC Cricket World Cup is viewed at its best in razor-sharp HD, and DIRECTV is proud to partner with Willow TV to deliver that experience to our customers.”

Willow TV is the leading broadcaster of cricket in North America. The company owns the Willow Cricket channel, America’s first 24×7 cricket channel. Willow TV is headquartered at Sunnyvale, CA, with offices in Bangalore, India.

SOURCE Willow TV


Source: newswire



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