February 25, 2011

Auryn Teams Up With Artist Lisbeth Zwerger to Bring The Little Mermaid to Life on the iPad

LOS ANGELES, Feb. 25, 2011 /PRNewswire/ -- The Little Mermaid as told by Hans Christian Andersen and illustrated by Lisbeth Zwerger was released on the iPad today when Auryn, Inc., a leading digital publisher for children's storybook apps, unveiled the classic children's book as the first ever underwater storybook experience.

"This is a very different app for us," said Umesh Shukla, Founder and CCO of Auryn. "The interactivity is more sophisticated, allowing readers to immerse themselves in sounds and visuals that go beyond the existing book experience."

Key features of the innovative book app include subtle ripples that will make children feel (and sound) like they're reading the story underwater, and interactive creatures and plant life that seamlessly guide readers from one page to the next.

"We wanted to enhance the storytelling without taking away from the classic story or beautiful illustrations of Lisbeth Zwerger," Shukla continued. "It's such an honor for us to bring this piece of children's literature to life."

This is the first of award-winning illustrator Lisbeth Zwerger's books to become available on the iPad. In addition to The Little Mermaid, Zwerger's illustrated works include The Wizard of Oz, Alice in Wonderland, A Christmas Carol and many more.

"I'm beyond thrilled to see The Little Mermaid brought to life in such an innovative and interactive app," said Lisbeth Zwerger. "Auryn stayed true to the original artwork and created a beautiful way for a new generation of tech-savvy parents and children to enjoy the timeless story on a whole new level."

The app is available in the iTunes App store (http://bit.ly/fHmVc3 or search for Auryn) for a special promotional price of $.99 all weekend.

About Auryn, Inc.

Auryn is a premium digital publisher focused on creating award-winning interactive children's stories for the iPad and other tablet devices. The company collaborates with authors, illustrators, licensors and publishers to turn their existing or new stories into educational, engaging and entertaining experiences. Auryn's patented technology (Aurynization) brings any illustration style to life through animation and interactivity. Kirkus Reviews, Fast Company, NPR, PadGadget and Animation magazine all herald Auryn as a leader in creating premiere "app" experiences. For more, www.auryn.com.

    Media Contact:
    Crystal Patriarche, SparksPR Agency
    [email protected]

SOURCE Auryn, Inc.