A24 Media Offers a Free to Air Piece on: Takaba Drought Response Project, Delivering Water Saving Lives

March 4, 2011

NAIROBI, Kenya, March 4, 2011 /PRNewswire/ — For years, people living in
North Eastern Kenya have suffered drought- related calamities and their cries
have often fallen on deaf ears. Thousands have died owing to scarcity of
food, shortage of water and their livestock rotting to bare carcasses. The
people of Takaba can now afford to smile as the Kenya Red Cross Society
finally heeds their call.

Takaba lies in the arid region of Mandera West district in North-Eastern
. The harsh temperatures combined with the extreme evaporation make this
area best suited to nomadic pastoralism. Kenya is still recovering from a
devastating drought that lasted two years and Takaba was one of the areas
hardest hit.

In 2009, Kenya Red Cross Society implemented the Takaba Drought Response
Project with support from the Norwegian government and other partners. The
main objective of the project was to build a 13-kilometre extension pipeline
from an existing borehole in Dahani II to Takaba town, providing the
population of 23,600 people with a permanent source of water.



Runtime: 11 minutes 48 seconds

Language: English

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About A24 Media

A24 Media is Africa’s first online multimedia delivery site for material
from journalists, photographers, African broadcasters and NGO’s from around
the continent. A unique and easily navigable system has been developed to
allow broadcasters and picture editors to view and purchase high-quality
video and stills.

A24 Media’s business model ensures that all contributors receive a wide
and previously unknown exposure to their content, thereby generating
sustainable and generous revenues from the sale of their stories on a 60:40
basis in favour of the contributor. Most importantly, the contributor will
continue to own the copyright of the original footage.

A24 Media also offers audio – visual content distribution services to
clients globally through its preferred networks.

For access to the stories and more information on an African voice
telling the African story, visit http://www.a24media.com

For a copy of a High Resolution Broadcast piece OR 60 second Mobile
trailer, kindly contact Farah Chaudhry on – farah@a24media.com, +254-733790458

SOURCE A24 Media

Source: newswire

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