Nevada Development Authority Targets Chicago With Advertising Campaign
LAS VEGAS, March 11, 2011 /PRNewswire/ — Known for its attention-grabbing ad campaigns in Southern California and New Jersey, the Nevada Development Authority is now targeting business owners in Chicago, inviting them to make a move to the Silver State. In response to significant income and corporate tax increases in Illinois, the Las Vegas-based economic diversification agency launched ads on Chicago television stations, prompting executives to consider Nevada’s two favorable climates: warm weather and pro-business conditions.
The new ads focus on the 67 percent increase in state income tax and 45 percent increase in the corporate tax recently passed by the Illinois legislature, pushing the state into the nation’s 10 highest corporate tax environments.
“Nevada is a great place to live and has the best business climate in the country,” said NDA President and Chief Executive Officer Somer Hollingsworth. “Illinois businesses now have to offset the state’s budget shortfall through massive tax increases. We want Chicago business owners to know that, regardless of the economy, the infrastructure that made Nevada a great place to do business is still here, and that our commitment to keeping it that way is as strong as ever.”
The 30-second television ads join a portfolio of discernible advertising, publicity and grassroots strategies the NDA has aimed at tax-burdened states to attract new businesses to Nevada.
Hollingsworth and the NDA are expecting the ads to convey to Illinois executives that Nevada wants their business, can accommodate their companies and their needs, and can assist them with relocation and growth.
The Nevada Development Authority attracts companies to Southern Nevada that diversify, expand and nurture the business environment to enhance the overall socioeconomic development of our community. For more information, call 702.791.0000, or visit www.nevadadevelopment.org or www.move2vegas.biz.
SOURCE Nevada Development Authority