American Express Launches Second Year of ‘Unstaged’ Music Series with Iconic Pairing: Duran Duran and Filmmaker David Lynch
NEW YORK, March 14, 2011 /PRNewswire/ — GrammyÃ‚® award-winning rock icons Duran Duran will kick-off the second year of “Unstaged: An Original Series from American Express” on March 23rd at the Mayan Theatre in Los Angeles, Calif. The event (featuring all four original members: Simon Le Bon, Nick Rhodes, John Taylor and Roger Taylor) comes one day after their critically acclaimed 13th studio album, entitled ALL YOU NEED IS NOW (S-Curve Records), hits stores. Duran Duran’s performance will mark the first time an artist within the “Unstaged” music series plays from Los Angeles. Upon release, tickets for Duran Duran’s performance at the Mayan Theatre sold out in under five minutes.
The 2011 “Unstaged” kick-off performance will be live-streamed at 10:00PM ET / 7:00PM PT at www.YouTube.com/DuranDuranVEVO. American Express, in partnership with VEVO, the leading online premium music video and entertainment service, and YouTube will provide Duran Duran fans worldwide with access to their “Unstaged” performance, which coincides with the start of the band’s first official tour since 2008. Award-winning filmmaker David Lynch (The Elephant Man, Blue Velvet, and Mulholland Drive), known for his unique cinematic style that masterfully blends imagery and sound design, has been enlisted to capture the performance, providing fans with a visually stunning home viewing experience.
“I am very excited about this opportunity to experiment with the band, Duran Duran, at the Mayan Theater on March 23rd,” said filmmaker David Lynch. “The idea is to try and create on the fly, layers of images permeating Duran Duran on the stage. A world of experimentation and hopefully some happy accidents.”
Speaking from a rehearsal studio in London where they are preparing for the ‘Unstaged’ show, lead singer Simon Le Bon said: “We are all beyond delighted that David Lynch has agreed to direct this show for us. It’s a dream come true quite frankly. We are all such fans of his work and think he has a creative vision like no other. In talking to him about what he is planning, we all believe this live-streamed performance is going to look nothing like anyone has ever seen before. We can’t wait.”
Duran Duran’s “Unstaged” performance represents the fourth installment within American Express’ innovative music platform “Unstaged,” which launched in the summer of last year and has featured music sensations Arcade Fire, John Legend & The Roots, and Sugarland. Collectively, these artists from the 2010 “Unstaged” music series recently combined for eight GrammyÃ‚® nominations and four GrammyÃ‚® wins at this year’s 53rd Annual Grammy Awards. Additionally, two of the three artists’ albums debuted at #1 on the Billboard albums chart following their “Unstaged” performances. American Express, in conjunction with VEVO and YouTube, tracked more than 30 million total streams for all three artists’ performances combined.
“There is no doubt that our ‘Unstaged’ platform is quickly emerging as one of the music industry’s most innovative distribution and marketing models for musicians to share their music with their fans around the world,” said Jessica Igoe, vice president global sponsorship marketing, American Express. “We are thrilled to welcome Duran Duran to the Unstaged family and look forward to David’s artistic vision in bringing their iconic sound to their fans in an entirely new way.”
Bringing the in-concert and at-home viewing experiences to entirely new heights, “Unstaged: An Original Series from American Express” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live-streams and using digital and social media to connect the online audience to the live shows in unexpected ways. Additional artists are set to be unveiled in the coming months.
“YouTube is honored to host this iconic event,” said Ali Rivera, Music Partnerships at YouTube. “The classic British band, Duran Duran, captured on camera by Academy AwardÃ‚® winning director, David Lynch, and shared with viewers worldwide; fans are in for a real treat.”
“We’re thrilled to elevate the American Express ‘Unstaged’ program to an even higher level in 2011… pushing the boundaries by creating innovative and personal concert experiences on multiple ‘stages,’” said David Kohl, EVP, Sales and Customer Operations, VEVO. “VEVO’s primary focus is to offer fans even more live events and interactive viewing experiences for American Express.”
American ExpressÃ‚® Cardmembers and music enthusiasts can digitally connect to these live music experiences in ways that further blur the line between an at-home and in-concert experience:
- Choose Your Cam: The audience can control their viewing experience throughout the show by switching between the director’s main stream and alternate “Lynchian” artistic lenses on the night.
- “The Now Pulse” Crowd Visualizer: Further uniting the audiences at the show and at home, this new interactive project will create a real-time visualization of crowd excitement based on social chatter online. When the social buzz reaches a climax, a special Duran Duran memento will be unlocked for fans everywhere.
- “All Of Us Now” Photo Project: Audiences worldwide will collaborate with David Lynch in an on-stage and online art installation, by submitting photos. In true Lynch style, the photos will be showcased on surreal displays throughout the night. Visit www.YouTube.com/DuranDuranVEVO to find out more and submit videos.
- On-line Pre Show: Building anticipation of the night, viewers who tune in early to the live-stream will catch an exclusive segment directed by David Lynch.
- Tweet The Band: Fans can Tweet questions to #amexduranduran for a chance to have them answered by the band in a series of Pre-Show vignettes.
Leading up to the March 23rd performance, fans will be able to receive insider updates by connecting with American Express at www.twitter.com/AmericanExpress or www.Facebook.com/AmericanExpress. Fans can visit YouTube for a special “Unstaged” trailer video, including highlights from previous performances. Additionally, a special screening party will be held in New York City, featuring the Duran Duran live-stream performance, including industry insiders, select media and fan club members.
Produced by Mark Ronson, ALL YOU NEED IS NOW is a return-to-roots homage to their most celebrated musical panache, and features guest vocals from longtime collaborator Ana Matronic of the Scissor Sisters and R&B/neo-soul superstar Kelis. Owen Pallett of Arcade Fire contributes the album’s string arrangements.
For more information about American Express and music, please visit http://www.americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress.
VEVO is the web’s leading online premium music video and entertainment service with over two billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month. VEVO’s programming is made available across the VEVO platform, which includes VEVO.com (the service’s marquee destination site), VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.FM), Univision and, through a special partnership, YouTube, expanding the reach of the VEVO platform across the worldwide web. VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco. Explore VEVO at http://vevo.com. Journalists/Bloggers can stay updated on VEVO news at http://twitter.com/VEVO_Media
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
SOURCE American Express