McMahon Joins Alcone Marketing Group as EVP, Shopper Solutions
DARIEN, Conn., March 16, 2011 /PRNewswire/ — Alcone Marketing Group, PROMO and Chief Marketer Magazine’s 2010 Agency of the Year, announced that Michael McMahon joins the agency March 21st as EVP, Shopper Solutions. McMahon rejoins Alcone from ConAgra Foods where he was Senior Vice President, Integrated Customer Marketing. McMahon will operate out of Alcone’s Darien, CT office and is responsible for leading Alcone’s Shopper & Retail Marketing practice across the agency’s Darien, CT, Irvine and San Francisco, CA offices.
“Over the last four years as the Senior Vice President of Integrated Customer Marketing at ConAgra, Mike led the development of ConAgra’s fully integrated Shopper capability including Shopper Insights, Shopper Marketing, Category Management and In-Store Marketing. His efforts at ConAgra led to a number two position on the HUB Shopper Marketing ranking, the first ever David Ogilvy award for Shopper Insights & Marketing, and over a dozen industry awards for Shopper, Retail and In-Store marketing initiatives. Mike is a member of the In-Store Marketing Hall of Fame and is recognized annually in Who’s Who in Shopper Marketing. We’re thrilled to have him leading this offering for us,” notes Bill Hahn, President/CEO at Alcone.
“Shopper Marketing is at an inflection point across companies, categories and channels,” indicates McMahon. “The shifting Consumer, Shopper and Retail landscape creates opportunities for marketers of goods and services to take advantage of the evolution at retail as well as developments in technology such as e-commerce, group buying and location based services. I’m excited to be back on the agency side where I’ll be able to lead a differentiated Shopper approach across a range of clients, categories and channels.”
ABOUT ALCONE MARKETING GROUP
Alcone Marketing Group is a leading Integrated Marketing and Activation agency with offices in Irvine, CA, San Francisco, CA and Darien, CT. Alcone is part of Omnicom Group Inc. (NYSE: OMC).
ABOUT OMNICOM GROUP
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
SOURCE Alcone Marketing Group