Buongiorno India* and IBM Agree Partnership to Provide Leading Indian Telecoms Subscribers With a ‘Best in Class’ Mobile Content Delivery Platform
GURGAON,
India, the joint venture between Mitsui & Co. Ltd and Buongiorno Group (FTSE
Italy STAR: BNG), a leading global enabler of the mobile connected life,
announces that it has signed an agreement with IBM to integrate Buongiorno’s
Subscription Engine with IBM’s Service Delivery Platform solution for the
customers of one of the leading operators in
The agreement is for seven years and confirms Buongiorno’s position as a
preferred partner for telecoms and hardware manufacturers across the globe.
partnering with IBM to offer a unique Subscription Engine platform that will
enable over 78 million subscribers to access a wide range of mobile content.
The agreement demonstrates Buongiorno’s capacity to develop its business in
the growing Indian mobile value-added services market. Buongiorno has the
ability to bring to each market, from developed through to emerging markets,
the best products for users.”
Buongiorno’s consolidated platform acts as a single hub and a single
integrated point for all partner services: for billing, service/scheme
handling, content fetching, delivery, reporting and reconciliation. The
platform enables the operator to manage all aspects of mobile products and
services, and its vendors/content partners, across all operating regions from
one centralized hosting.
Buongiorno, with its 10 years’ leadership in mobile content, is well
positioned to seize the opportunities that will arise in the Indian market.
The market is fast growing with over 600 million of mobile subscriptions,
according to the Telephone Regulatory Authority of
numbers have doubled in the last 2 years and that trend is expected to
continue. In particular, the smartphone market is expected to grow to c.40
million by the end of 2015 (from about 10 million at the end of 2010).
Technological Features
The deal will enable one of the leading Indian telco subscribers to
access a wide range of mobile content and services such as Short Message
Service Interactive Voice Response, Web, Wap and Caller RingBack Tone through
IBM Service Delivery Platform and Buongiorno’s Subscription Engine.
Buongiorno’s Subscription Engine provides a strong and effective Product
Platform for lifecycle management of subscription services of Operators. It
is a configurable and scalable proprietary platform with high
availability/in-built redundancy and proven reliability; it also makes
service creation and product discovery easy across various layers including
Short Message Service (SMS), Unstructured Supplementary Service Data (ussd),
Software Development Kit (SDK), Interactive Voice Response (IVR), Web, Wap
and Caller RingBack Tone (CRBT). Thanks to its Graphic User Interface based
approach, the platform easily operates and manages a large number of services
running into multiple thousands and transactions volumes of multiple tens of
millions per day.
*Buongiorno Digital Innovation India Pvt. Ltd. (BDII) is a joint venture
between Mitsui & Co. Ltd and Buongiorno Group. The JV operates in the APAC
region with head office in Gurgaon,
Buongiorno’s strength is its 75-plus Engineering team, which operates as
an independent entity for all mobile VAS activities in
Contacts:
Eleonora Villanova
Tel. +39-02-582131
Email: eleonora.villanova@buongiorno.com
Buongiorno S.p.A
PH +39-02-58213.512
FAX +39-02-58431008
http://www.buongiorno.com/
SOURCE Buongiorno Spa