Perrier-Jouet Celebrates its 200th Anniversary in Paris With the Unveiling of the World’s First Living Legacy Champagne
night saw Champagne House Perrier-Jouet celebrate its bicentenary with the
unveiling of Bi-Centenaire-the very first Living Legacy champagne designed to
be passed on to future generations.
To view the Multimedia News Release, please click:
http://multivu.prnewswire.com/mnr/prne/champagneperrierjouet/48887/
An exclusive guest list gathered for the unveiling of a new kind of
Champagne experience by the house renowned globally for its Belle Epoque
Cuvee. Guests were also treated to the unveiling of a new work of art
commissioned from American artist
spirit of Bi-Centenaire-A true invitation to celebrate life.
Perrier-Jouet Bi-Centenaire tells the unexpected tale of a great vintage
wine with two stories. The first takes place today: a champagne-lover treats
himself to a magnum of Perrier-Jouet Belle Epoque 1998. Many years later, a
descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through
the generations, preciously stored in a private cellar in Perrier-Jouet for
up to 100 years.
To achieve this elegant defiance of time, the vintage has been carefully
chosen for its exceptional ageing capacity by current Cellar Master Herve
Deschamps, the only seventh cellar master in the house’s 200 year-history.
Just 200 guests from 10 countries attended the private launch, set in the
stunning glass courtyard of the iconic Ecole des Beaux Arts in
symbolizing Perrier-Jouet’s passionate family spirit for passing on artisanal
and artistic craftsmanship. Guests enjoyed a unique exhibition of
photographic portraits by legendary Studio Harcourt, showcasing iconic
examples of family legacy including French movie stars
daughter Anouchka, American model and actress
May Jagger
Jean-Charles de Castelbajac and son Louis-Marie, the world’s oldest Circus
dynasty Patriarch Sampion Bouglione and son Francesco,
Jeweller Olivier Mellerio and daughter Emilie and Italian legendary wine
maker
A sumptuous champagne-paired celebratory dinner followed, orchestrated by
notorious French Chef
Perrier-Jouet Centenary menu with his mentor
gastronomic symbols of legacy, paired with Perrier-Jouet Belle Epoque Cuvees,
including the exceptional Cuvee Belle Epoque 1998 in magnum.
Amongst the other VIP guests were also Spanish choreographer and dancer
Sophie designer Noe Duchaufour-Lawrance, French TV presenter
Japanese art photographer
Reina, Michelin star Chefs Albert &
Speaking on the night, Chairman & CEO of
Lionel Breton
Perrier-Jouet with this unique champagne experience as a real tribute to the
house’s remarkable craftsmanship and passion for passing on a sense of French
art de vivre to future generations”.
The evening concluded with the unveiling of
diptych sculpture, revealing glimpses of the bottles through an original and
distinctive architecture, designed to express the philosophy of this
champagne.
I wanted to illustrate by creating a diptych that combined both the essence
of Perrier-Jouet and my universe. My initial inspiration came from
Perrier-Jouet’s vines and its cellars, the detail of
flower”.
Perrier-Jouet Bi-Centenaire is available in very limited quantities (100
pieces only) at the Champagne House’s Boutique in Epernay and by appointment
only including a privileged hospitality experience. It is also available
through the exclusive Pernod Ricard network for an average RSP of 10 000
euros.
Last night saw that exceptional skill in wine-making is truly worthy of
bequeathing as a legacy to the next generation who embody the same art de
vivre.
Photography and Press materials
To download the PR materials and photos of the event, please go to :
http://digitalpressroom.perrier-jouet.com
For further information about the brand, please go to
http://www.perrier-jouet.com
Press inquiries/further information
Please contact: Stephanie Mingam – Perrier-Jouet Communications
Department, Stephanie.mingam@mumm.com, +33-(0)6-27-00-24-76 /
+33-(0)3-26-49-69-77
SOURCE Champagne Perrier-Jouet
