Perrier-Jouet Celebrates its 200th Anniversary in Paris With the Unveiling of the World’s First Living Legacy Champagne

March 22, 2011

PARIS, March 22, 2011 /PRNewswire/ — First day of Spring, 2011. Last
night saw Champagne House Perrier-Jouet celebrate its bicentenary with the
unveiling of Bi-Centenaire-the very first Living Legacy champagne designed to
be passed on to future generations.

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An exclusive guest list gathered for the unveiling of a new kind of
Champagne experience by the house renowned globally for its Belle Epoque
Cuvee. Guests were also treated to the unveiling of a new work of art
commissioned from American artist Daniel Arsham, designed to embody the
spirit of Bi-Centenaire-A true invitation to celebrate life.

Perrier-Jouet Bi-Centenaire tells the unexpected tale of a great vintage
wine with two stories. The first takes place today: a champagne-lover treats
himself to a magnum of Perrier-Jouet Belle Epoque 1998. Many years later, a
descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through
the generations, preciously stored in a private cellar in Perrier-Jouet for
up to 100 years.

To achieve this elegant defiance of time, the vintage has been carefully
chosen for its exceptional ageing capacity by current Cellar Master Herve
Deschamps, the only seventh cellar master in the house’s 200 year-history.

Just 200 guests from 10 countries attended the private launch, set in the
stunning glass courtyard of the iconic Ecole des Beaux Arts in Paris,
symbolizing Perrier-Jouet’s passionate family spirit for passing on artisanal
and artistic craftsmanship. Guests enjoyed a unique exhibition of
photographic portraits by legendary Studio Harcourt, showcasing iconic
examples of family legacy including French movie stars Alain Delon and
daughter Anouchka, American model and actress Jerry Hall and daughter Georgia
May Jagger
, Catherine Deneuve and son Christian Vadim, French artists
Jean-Charles de Castelbajac and son Louis-Marie, the world’s oldest Circus
dynasty Patriarch Sampion Bouglione and son Francesco, France’s oldest
Jeweller Olivier Mellerio and daughter Emilie and Italian legendary wine
maker Marquis Antinori and daughter Alegra.

A sumptuous champagne-paired celebratory dinner followed, orchestrated by
notorious French Chef Jean-Louis Nomicos who reinterpreted superbly the 1911
Perrier-Jouet Centenary menu with his mentor Alain Ducasse, themselves
gastronomic symbols of legacy, paired with Perrier-Jouet Belle Epoque Cuvees,
including the exceptional Cuvee Belle Epoque 1998 in magnum.

Amongst the other VIP guests were also Spanish choreographer and dancer

Blanca Li, English designer and restaurateur Sir Terence Conran and Daughter
Sophie designer Noe Duchaufour-Lawrance, French TV presenter Stephane Bern,
Japanese art photographer Makiko Takehara, Spanish Fashion Designer Isaac
Reina, Michelin star Chefs Albert & Alain Roux.

Speaking on the night, Chairman & CEO of Martell Mumm Perrier-Jouet
Lionel Breton
: “”We are very proud celebrate tonight the bicentenary of
Perrier-Jouet with this unique champagne experience as a real tribute to the
house’s remarkable craftsmanship and passion for passing on a sense of French
art de vivre to future generations”.

The evening concluded with the unveiling of Daniel Arsham’s unique
diptych sculpture, revealing glimpses of the bottles through an original and
distinctive architecture, designed to express the philosophy of this
champagne. Daniel Arsham: It was this spirit of Perrier-Jouet continuity that
I wanted to illustrate by creating a diptych that combined both the essence
of Perrier-Jouet and my universe. My initial inspiration came from
Perrier-Jouet’s vines and its cellars, the detail of Emile Galle’s anemone

Perrier-Jouet Bi-Centenaire is available in very limited quantities (100
pieces only) at the Champagne House’s Boutique in Epernay and by appointment
only including a privileged hospitality experience. It is also available
through the exclusive Pernod Ricard network for an average RSP of 10 000

Last night saw that exceptional skill in wine-making is truly worthy of
bequeathing as a legacy to the next generation who embody the same art de

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    Press inquiries/further information

Please contact: Stephanie Mingam – Perrier-Jouet Communications
Department, Stephanie.mingam@mumm.com, +33-(0)6-27-00-24-76 /

SOURCE Champagne Perrier-Jouet

Source: newswire

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