Yakult’s Probiotic Drink Ad Campaign Highlights ‘What’s Inside’
TORRANCE, Calif., March 23, 2011 /PRNewswire/ — Yakult U.S.A. Inc.’s latest television spot “What’s Inside” is airing on network television in the company’s six key markets and be accompanied by a re-launch of www.yakultusa.com, where consumers can find locations and events to sample the delicious probiotic drink for free. The English and Spanish language versions are also viewable on YouTube. The new campaign aims to teach people that overall health and wellness begins inside and Yakult may help create a balanced digestive system.
Yakult is now a staple item in the refrigerated section of most grocery stores in California, Arizona, Nevada, Texas, Colorado and New Mexico, including the Asian and Hispanic retailers. It is sold as a 5-pack in nearly 6,000 U.S. retailers, such Kroger, Safeway, Supervalu, H-E-B, and the world’s largest chain, Walmart. Yakult is available in over 30 countries and regions with around 28 million people drinking it on a daily basis.
“Yakult is a family product that everyone can enjoy — whether they are children, seniors or anywhere in between,” says Mr. Masaaki Sunami, Vice President of Sales and Marketing. “A happy digestive system is important to people of all ages, genders and nationalities.”
Each 2.7 ounce bottle of Yakult contains around 8 billion strains of the company’s exclusive probiotic, Lactobacillus casei Shirota. This friendly bacterium has more than 75 years of clinical research focusing on its benefits and it is only available in Yakult products.
Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult’s business in the United States and Canada. Yakult was originally produced by microbiologist Dr. Minoru Shirota in 1935 in Japan. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha Co., Ltd. was established in Japan in 1955 and is regarded as the world’s pioneer of probiotics. For more information, visit www.yakultusa.com.
SOURCE Yakult U.S.A. Inc.