Snapple Partners With CBS on ‘The Amazing Race’
PLANO, Texas, March 28, 2011 /PRNewswire/ — Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during last night’s broadcast. The newest Snapple tea is a blend of healthy green tea, tasty black tea and the exotic flavors of papaya and mango. Inspired by a region in India that is steeped in rich tea tradition which traces back over 2,000 years, Snapple Papaya Mango Tea is now available in regular and diet versions at participating retailers nationwide.
The new Snapple Papaya Mango Tea was unveiled during last night’s episode of “The Amazing Race” where contestants participated in a traditional tea tasting of amazing proportions. Teams began their journey in Kunming, China and traveled along the ancient tea trading route to Kolkata, India where they collected ingredients that would combine for the perfect tea blend. Snapple was highlighted within the episode and the new tea was unveiled on the mat when host Phil Keoghan presented the prize package to the first place team.
“Snapple has a long history of making the ‘Best Stuff on Earth’ even better,” said Regan Ebert, Vice President of Marketing for Snapple. “Our partnership with ‘The Amazing Race’ represents the latest in our legacy of innovation. Now the race is on for consumers to grab this limited-time Snapple Papaya Mango Tea inspired by India and ‘The Amazing Race.’”
The new Snapple tea will be supported with television advertising throughout the season that will air during each episode of “The Amazing Race” on CBS starting next week. The custom Snapple “Real Facts” spots are consistent with the classic look and playful personality of Snapple while highlighting the rich color palette and intricate label design of the new Snapple Papaya Mango Tea.
Additionally, Snapple is sponsoring “The Amazing Race” 10 year anniversary celebration in Miami, Fla. on Saturday, May 7, which will also coincide with this season’s finale on Sunday, May 8 on the CBS Television Network.
Snapple Papaya Mango Tea and Diet Snapple Papaya Mango Tea are now available nationwide. For a list of participating retailers, visit Snapple.com. “The Amazing Race” airs Sunday nights on CBS (8:00-9:00 PM, ET/PT) on the CBS Television Network.
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or at www.drpeppersnapple.com.
About The Amazing Race/CBS
The Amazing Race sends 11 teams on a trek around the world. Each Team is comprised of two people who have a pre-existing relationship with one another. At every destination, each Team competes in a series of challenges — some mental and some physical — and when the tasks have been completed, they learn their next destination. Teams who are farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.