Innovate the Future – Former HP Chief Technologist’s How to Innovate Book Penetrates China’s Universities

March 28, 2011

COLORADO SPRINGS, Colo., March 28, 2011 /PRNewswire/ — Innovation is everywhere. Well, at least the word “innovation” is everywhere. Every company, government and entrepreneur wants to be innovative. Unfortunately, for most, it is normally not that simple. President Obama, recognizing the need for change within the U.S., is focusing on innovation with his references to our need for more innovative processes and his frequent statement of, “We must innovate to win the future.”

David Croslin, former Chief Technologist at Hewlett-Packard, through his books, articles, consulting and training, is determined to show how simple the innovation process actually can be. His book, Innovate the Future, is the first book to clearly define a repeatable process that guides companies on how to innovate and clearly explains why companies often fail to innovate. Praised by executives, educators and inventors/innovators globally, Innovate the Future is quickly becoming the standard for learning how to innovate.

Now, Croslin’s book is available in the world’s largest growth market: China. Fully translated into Simplified Chinese, Innovate the Future has been released as Top of the Wave (http://www.china-pub.com/193710).

Croslin, a globally recognized innovator and the holder of 25 patents, will be speaking in Beijing in July at Tsinghua University (China’s MIT) and again in November at the World CIO Forum in Shenzhen, China (http://www.worldcioforum.com/).

Innovate the Future is now a textbook at Case Western Reserve University and other universities are working towards similar innovation training programs. The new Chinese translation, Top of the Wave, along with instructor guides and materials under development, is already penetrating into large MBA programs within China’s universities.

The penetration of Croslin’s model is even creating a universal phrase where many now refer to “innovating the future” of their markets and industries from cosmetics to construction to accounting and more.

David Croslin is President of Innovate the Future, a consultancy specializing in innovation. He served as Chief Technologist at Hewlett-Packard and Chief Product Architect at Verizon Business. His LinkedIn group connects more than four thousand leading innovators in eighty-five countries (http://www.linkedin.com/groups?gid=1831025).

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SOURCE David Croslin

Source: newswire

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