Wines of Washington Promotion & Peterson Media Team Up to Market Wine Yakima Valley’s Red Wine & Chocolate Event

April 6, 2011

SEATTLE, April 6, 2011 /PRNewswire/ — Wines of Washington Promotion, an interactive and integrated marketing and design agency based in Seattle, teamed up with Peterson Media, a media buying service based in Portland, OR, to assist Wine Yakima Valley (www.WineYakimaValley.org) on an integrated media buy with value-added promotional marketing for their annual area-wide “Red Wine & Chocolate” event.

The buy required immediate and intense scrutiny given the implosion of Smooth Jazz Station, KWJZ-FM, in Seattle prior to the advertising window for this special event to be held throughout the Yakima Valley.

“Peterson Media was key to quickly discovering where the mainstream wine drinker had migrated in their listening habits since KWJZ-FM went off the air,” said Barbara Glover, Marketing Director for Wine Yakima Valley. “Leslie Peterson and her team did an outstanding job of rapidly establishing just where these listeners went and mapping out a detailed radio/digital campaign.” Together Peterson Media and Wines of Washington Promotion developed value-added promotional spins working closely with the client and the radio stations.

“Based on specific and immediate requirements, we went with stations: KRWM-FM, and KING-FM.” said, Peterson. “They were extremely flexible and highly responsive to the client needs with such a hot deadline. In addition, Peterson negotiated additional on-air promotional exposure and used the station’s digital assets with banners/links with on-line ticket contests. All tactics supported the event on station’s sites that resulted in fun, energized value-added concepts that were developed as a real team effort.”

Said Glover, who handles RED WINE & CHOCOLATE, SPRING BARREL TASTING and CATCH THE CRUSH events, among others, for the region, “Given these tough economic times and the accelerating price of gas, the overall results were remarkable.”


The Yakima Valley is the largest and most diverse wine region in the State of Washington. It is here that visitors may sample several of the 48 varietals produced in the Yakima Valley including; Merlot, Cabernet Sauvignon, Syrah, Cabernet Franc, Lemberger, Sangiovese and Malbec.

The Yakima Valley is the oldest, largest and most diverse wine growing region in Washington state. It produces nearly 1/2 of Washington State’s wine whether it be grown or processed. Located in south central Washington, the Yakima Valley is a scenic and leisurely two to three hour drive from Seattle, Spokane or Portland.

An AVA, (American Viticultural Area) is a designated geographical region that has unique climate, soil and physical features, which distinguish it from surrounding areas. The Yakima Valley was Washington State’s first appellation, it was established in 1983. The Yakima Valley is now home to more than 60 wineries and over one third of the state’s vineyards. The land mass boasts over 12,000 acres of premium wine grapes.


Leslie Peterson, owner and media buyer, founded Peterson Media in 1988 to address the increasing demand for media consultation. Today, Peterson Media is the leading media agency in Oregon, with over 20 years of experience working with print, TV, radio, outdoor and online media. Peterson has worked with hundreds of local and national clients to plan, negotiate, purchase and manage multimedia advertising campaigns.


Wines of Washington Promotion, the marketing agency, offers wineries and AVA’s a full range of strategic and tactical touch-point marketing, branding and design services including: Logo & Label design, QR codes, social media marketing (SMM) via Facebook, Twitter, YouTube, and Linked-In, Blogs and Vlogs, consumer web and trade page design, eCommerce wine stores, SEO, SMO, WOM, on- and off-premise promotions, point-of-purchase retail display design and sourcing, signage, POS, secondary packaging design, website creative, distributor & wholesaler marketing communications, retail sales collateral, trade communications, digital newsrooms, public relations and publicity. The agency also develops and manages list generation and nurturing, as well as administrates client’s direct marketing systems such as Constant Contact.

In making its wine clients extremely attractive for distributors to represent to the trade, the agency’s collateral design elements include wine bottle photography, online digital and print brochures, rack cards, shelf talkers, back cards, easel cards, posters, banners, neck hangers, wine notes, metal racks, wooden racks, wood barrel displays, and special end-aisle displays.

The agency provides brand strategy, eMarketing, eNewsletters, eBlasts, wine naming, marketing communications, digital and print advertising, sales promotion, merchandising, production and printing for wine tourism, vineyard and agri-marketing. Other services include: wine video, trademarks, wine copywriting, wine tasting booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, media placement & promotion, corporate tie-ins, value-added promotions, couponing, sweepstakes & contests, internet, viral, buzz and stealth marketing, special events, mobile, hospitality and destination marketing, wine blogger conference sponsorship, festival marketing and trade promotions. For more information: Call 206-691-3883 or click on www.WOWpromotion.com. As CMO, Bruce Bieber always says, “Drink Wine and Learn Something. It’s Like College All Over Again!”

TWITTER: http://twitter.com/WINESofWA

FACEBOOK: http://www.facebook.com/bruce.bieber

LINKED-IN: http://www.linkedin.com/in/perpetual

© 2011 Wines of Washington Promotion, Seattle, WA

SOURCE Wines of Washington Promotion

Source: newswire

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