Get Red Carpet Ready for Prom With Adrianna Papell and E!
NEW YORK, April 6, 2011 /PRNewswire/ — Adrianna Papell has a lot to offer for prom teens and queens. The coveted evening gown brand has dozens of designs to fit every need, body shape and price point from their Adrianna Papell for E! Live from the Red Carpet collection. The brand hopes to woo the coveted teen shopper, known for making Lord & Taylor her go-to retailer for prom, and introduce her to the world of the Adrianna Papell for E! Live from the Red Carpet collection at scheduled in-store events later this week.
In celebration of the season, Adrianna Papell is joining forces with Lord & Taylor for “OH MY PROM.” The events will take place nationwide on April 9th offering 25% savings on a prom dress purchase and a free tote filled with prom goodies. Select doors will create an in-store pre-prom prep atmosphere complete with a DJ, paparazzi and a red carpet fashion show finale.
Adrianna Papell President, Jaynee Berkman commented on the importance of prom season. “Young women spend countless hours in search of the right dress. The brand wants to offer not only the ideal dress, but the perfect prom experience. Our retailers, such as Lord & Taylor, are allowing us the atmosphere to make our young customers shine.”
Reminiscent of classic Hollywood glamour, the Adrianna Papell Spring 2011 collection incorporates feathers, ruffles, paillettes, plunging necklines, raised hemlines and draping fabrics. Whether fun, flirty, sophisticated or demure, teens everywhere will enjoy their own “red carpet moment” and look like a star when they slip into one of the designs debuting this season. Many favored red carpet styles can be found in Adrianna Papell for E! Live from the Red Carpet collection.
Adrianna Papell retails for $180-$340, and is available at Lord & Taylor nationwide. For complete details, please visit lordandtaylor.com/omp
For all press inquiries, look books and samples please contact:
Pistol & Stamen
About Adrianna Papell:
Adrianna Papell celebrates 30 years as one of the world’s most respected ready to wear brands, dressing women of all ages, silhouettes, and tax brackets. The brand focuses on affordable luxury for “real women” dressing everyone from the mother of the bride to high school prom queen. Collections incorporate important trends and include fabulous evening dresses, day dresses, evening separates and private label sportswear.
SOURCE Adrianna Papell