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Outdoor Channel Recognized for its Leadership in Digital by CableFAX

April 6, 2011

TEMECULA, Calif., April 6, 2011 /PRNewswire/ — Outdoor Channel, America’s Leader in Outdoor TV, today was honored for its leadership in digital by CableFAX, a cable industry trade publication, at an awards reception held in New York City. The Company received one “Best of the Web” accolade and its Digital Media President, Todd Merkow, was named an honoree on the media outlet’s “Digital Hot List.”

As part of CableFAX’s third annual Best of the Web Awards, Outdoor Channel took the top honor for its weekly e-mail newsletter in the category “Email Newsletter/s.” The newsletter features links to the top ten videos on OutdoorChannel.com, tune-in information and “best tweets of the week.” Since launching the e-newsletter, OutdoorChannel.com has experienced triple-digit increases in traffic.

Outdoor Channel also received honorable mentions in two additional digital categories: “Editorial Excellence – Special Section” for the Company’s quarterly online program guide and “Original Content” for boonDOCS: Wilderness & Travel Medicine, a unique online series that highlights the art and science of managing medical emergencies when nature is the nearest hospital.

“We’re honored to be recognized by CableFAX for our category leading online position,” said Tom Hornish, Chief Operating Officer, Outdoor Channel. “We continue to bring great innovation to the outdoor entertainment space, exceeding industry standards and identifying opportunities to drive growth and engagement with millions of outdoor enthusiasts throughout the world – on and offline.”

Moreover, CableFAX compiled a Digital Hot List of executives that they believe have made a significant impact on cable’s steady march into the digital future. Among the futuristic hotshot honorees was Outdoor Channel’s Todd Merkow. An accomplished leader with more than 20 years of executive media experience, including the launch and management of regional sports networks, Mr. Merkow joined Outdoor Channel in January 2010 as President of Digital Media. Under his leadership, the Company’s digital platform, OutdoorChannel.com has made noteworthy strides. The online destination pulls over 1 million unique visitors per month and is the leading website in the outdoor entertainment category.

OutdoorChannel.com underwent a major redesign in January 2010. The centerpiece of the site is a state-of-the-art broadband video player that enables users to watch an extensive library of action-filled videos. “Explore by State” pages add a unique localized feel to the site, allowing users to find a wealth of targeted, relevant data on area hunting and fishing destinations. The site also has an interactive community section, MyOutdoorChannel.com, where users can share tips and tricks, upload images and videos, and connect with likeminded fans interested in immersing themselves in the Outdoor Channel experience.

CableFAX is a cable industry trade publication written for operators providing the latest news and insight on mergers and acquisitions, technology breakthroughs, regulatory issues, marketing initiatives, programming and personnel changes.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.


Source: newswire



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