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Last updated on April 16, 2014 at 11:32 EDT

New Report Shows Touch Screen Mobile Devices Driving Use of Mobile Services

April 11, 2011

ESPOO, Finland, April 11, 2011 /PRNewswire/ –

– CEM4Mobile Metrics Shows That the Game has Changed for Mobile Services

CEM4Mobile Solutions Ltd (ex QAim), a Finnish company that specialises in
measuring and analysing interactions and customer experience in mobile
services, has today announced significant new findings based on data drawn
from its CEM4Mobile Metrics solution. The statistics highlight that the rules
of the game have changed.

CEM4Mobile analysed the market trends behind the phenomenal growth of
mobile services and found that touch screen devices were increasingly driving
the use of mobile services. The report clearly shows that for mobile network
operators and content providers, device penetration needs to be a key
consideration in the design of mobile services.

The surveyed sample was taken from real daily traffic in browsing based
mobile services in Finland, Sweden, Norway and Denmark from 5 July 2010 and
28 February 2011. The survey sample comprised 60,041,609 pageloads which were
originated from 1,873 different handset models.

Market shares in July 2010

The starting point for the research was data drawn from CEM4Mobile
Metrics in July 2010. What these figures show is the vast array of different
handsets that were being used to access mobile services, the most frequently
used models and their market shares.

    Model                     Pointing method     Platform      Market Share

    Apple iPhone 3GS             touch screen          iOS         15,2 %
    Apple iPhone 4               touch screen          iOS         12,2 %
    Nokia E71               joystick & qwerty      Symbian          5,5 %
    Nokia E75               joystick & qwerty      Symbian          3,9 %
    Nokia 5800 XpressMusic       touch screen      Symbian          2,4 %
    Nokia N97                    touch screen      Symbian          2,3 %
    Nokia E51               joystick & keypad      Symbian          2,1 %
    Nokia E90 Communicator  joystick & qwerty      Symbian          2,1 %
    Nokia E72               joystick & qwerty      Symbian          2,1 %
    Nokia E52               joystick & keypad      Symbian          2,0 %
    HTC A8181 Desire             touch screen      Android          2,0 %
    Nokia N97 mini               touch screen      Symbian          1,8 %

    Market shares in February 2011
    After seven months, a clear trend toward the use of touch screen devices
had emerged:

    Model                      Pointing method      Platform    Market Share

    Apple iPhone 4 (*)            touch screen           iOS        27,5 %
    Samsung GT-I9000 Galaxy S     touch screen       Android         3,7 %
    HTC Desire                    touch screen       Android         3,3 %
    Nokia E71                joystick & qwerty       Symbian         3,1 %
    Nokia N8-00                   touch screen       Symbian         2,9 %
    Apple iPhone 3GS              touch screen           iOS         2,8 %
    Nokia E75                joystick & keypad       Symbian         2,8 %
    Nokia 5230 Nuron              touch screen       Symbian         2,7 %
    Nokia E52                joystick & keypad       Symbian         2,2 %
    Nokia E72                joystick & qwerty       Symbian         2,1 %
    HTC Desire HD                 touch screen       Android         1,6 %
    Nokia N97 mini                touch screen       Symbian         1,5 %

    (*) includes iPhone 3GS models updated to iOS 4.x

Losers

The data showed a marked reduction in the market share of joystick and
qwerty driven mobile devices and a corresponding rise in touch screen access.

    Model                      Pointing method   Platform     Market Share

    Apple iPhone 3GS (**)         touch screen        iOS         -14,21 %
    Nokia E71                joystick & qwerty    Symbian          -2,46 %
    HTC A8181 Desire              touch screen    Android          -1,99 %
    Nokia N97                     touch screen    Symbian          -1,29 %
    Nokia 5800 XpressMusic        touch screen    Symbian          -1,23 %
    Nokia E51                joystick & keypad    Symbian          -1,23 %
    Nokia E90 Communicator   joystick & qwerty    Symbian          -1,14 %
    Nokia E75                joystick & qwerty    Symbian          -1,10 %
    Nokia N95                joystick & keypad    Symbian          -1,06 %
    Apple iPod Touch 3rd          touch screen        iOS          -0,93 %
    SonyEricsson W995        joystick & keypad   Enea OSE          -0,71 %
    Apple iPhone 3G               touch screen        iOS          -0,69 %

    (**) mainly due to OS update from iOS 3.x to iOS 4.x

    Winners

    Model                        Pointing method    Platform    Market Share

    Apple iPhone 4                  touch screen         iOS       +16,43 %
    Samsung GT-I9000 Galaxy S       touch screen     Android        +3,42 %
    HTC Desire                      touch screen     Android        +2,98 %
    Nokia N8-00                     touch screen     Symbian        +2,79 %
    Nokia 5230 Nuron                touch screen     Symbian        +1,66 %
    HTC Desire HD                   touch screen     Android        +1,59 %
    ZTE Blade                       touch screen     Android        +1,51 %
    Nokia C6-00                     touch screen     Symbian        +1,35 %
    Nokia C7-00                     touch screen     Symbian        +1,26 %
    HTC Wildfire                    touch screen     Android        +1,21 %
    Nokia E7-00                     touch screen     Symbian        +1,14 %
    Nokia C5-00                     touch screen     Symbian        +1,12 %

A rapidly evolving market that demands up to date analytics

The mobile services market has witnessed phenomenal growth and is poised
to grow by triple digit numbers every year over the next five years. Mobile
devices, networks, content technologies and use-cases for services are
evolving faster than ever before. In order to design effective and user
friendly services, operators and content providers need access to accurate,
detailed information on user behaviour.

“The trend is clear. Touch screens have completely changed the way people
look at mobile phones and what they expect from them. Touch screens, Wi-Fi
and connected services have already changed the way mobile phones are being
used and are likely to do the same for the laptops. These figures clearly
show that in such a rapidly changing market, operators and content providers
need an effective mobile analytics platform – a solution that enables them to
stay in touch with user demand and market trends,” says Janne Aalto, CEO of
CEM4Mobile Solution Ltd.

    More information

    CEM4Mobile Solutions Ltd
    Kappelitie 6 A
    02200 Espoo, Finland
    sales@cem4mobile.com
    tel: +358(0)9-689-884-88

    Our Blog: http://www.cem4mobile.com/blog/
    Follow us on Twitter: @cem4mobile
    Product information: http://www.cem4mobile.com

CEM4Mobile Solutions Ltd (ex. QAim) is a Finnish world-class expert in
Customer Experience Management (CEM) for mobile content and value-added
services. We provide mobile network and industry vertical independent
CEM4Mobile solution and services for companies large and small, which
develop, produce or distribute mobile services. CEM4Mobile offering enables
companies to measure and analyse data on the interaction between end-users
and mobile services, optimise their business and ensure successful customer
relations.

    Contact: Alexander Hornborg
    Tel: +358(0)9-689-884-88
    Email: sales@cem4mobile.com

SOURCE CEM4Mobile Solutions Ltd (ex QAim)


Source: newswire