Sky Launches New Affordable HD Box for the Second Room
LONDON, April 11, 2011 /PRNewswire/ — Sky has announced today the release of a new, smaller high-gloss SkyHD box to its range. The SkyHD box when taken with Sky’s HD Pack will allow Sky Multiroom customers to enjoy HD TV channels in more than one room of the house without the need to purchase an additional Sky+HD box. The addition of the affordable HD Box completes the line up of HD boxes that include the 1TB Sky+HD box.
The new box also includes the HD Electronic Programme Guide (EPG) which allows viewers to browse TV listings while watching their current programme on the mini screen and set reminders for upcoming programmes. The box gives customers access to the same channels as their principal TV subscription, with a range of over 50 HD channels available depending on TV Package. This includes Sky1 HD, Sky Living HD, Sky Atlantic HD, Sky Sports HD, dedicated HD genre movie channels and everyday favourites like BBC One HD and ITV1 HD.
Customers can now enjoy Sky’s HD service throughout their home at a more affordable price as their first SkyHD box is free when taking their first Multiroom subscription; any additional box thereafter taken with a new Multiroom subscription will be priced at 49 pounds Sterling.
Hilary Perchard, Sky’s Director of Product Management, said: “We want to offer customers as much choice as possible, both in terms of content and innovation. Therefore, as the appetite for HD viewing grows we want to make this service available to customers throughout the house so they are always able to watch great content in high definition.”
For further production information please visit: http://www.sky.com/hd