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Olivia Munn and Selita Ebanks To Host Exotic Evening in Celebration of the Launch of All Natural SKYY Infusions® Dragon Fruit

April 19, 2011

SAN FRANCISCO, April 19, 2011 /PRNewswire/ — Sizzling hot actress Olivia Munn is about to unleash the Dragon. On April 19, Olivia will be joined by supermodel Selita Ebanks to host the official launch party for SKYY Infusions® Dragon Fruit, the newest addition to SKYY®’s innovative, award-winning line of vodkas. Inspired by exotic locales and sultry culinary trends, the first dragon fruit infused vodka available nationwide blends authentic dragon fruit with SKYY’s premium distilled vodka, creating an alluring, distinctive spirit.

The playfully seductive actress and comedian Olivia Munn (The Daily Show) will be accompanied by Victoria’s Secret beauty, model/actress, Selita Ebanks as SKYY Infusions Dragon Fruit is unveiled at an exclusive, sexy event at Pure Nightclub in Caesar’s Palace Las Vegas. That night, Pure will be transformed into a chic tropical Garden of Eden inspired by the alluring, mysterious dragon fruit. Lush foliage will provide the backdrop for a feast of the senses, as Olivia and Selita hold court over slithering sirens entrancing the crowd and tempting them with delectable cocktails made from the forbidden fruit once treasured by Asian royalty.

“Much like SKYY Infusions Dragon Fruit, Olivia is truly anything but ordinary – known for her exotic, sexy style and fun, irreverent personality,” said Maura McGinn, Group Brand Director, Skyy Spirits. “Olivia is the funny girl next door, with a little edge, similar to how SKYY Infusions Dragon Fruit is exotic, yet approachable.”

The SKYY Infusions Dragon Fruit launch party is a private affair, but fans around the world can follow the action on Facebook (www.facebook.com/skyyvodka) or on Twitter: @SKYYVodka.

All Natural SKYY Infusions Dragon Fruit offers an all-new superfruit experience, taking the vodka category in a bold, tantalizing direction. For those tired of acai and pomegranate, dragon fruit is a superfruit that boasts a unique and unexpected flavorful taste direct from a lush rain forest. An intoxicating blend of premium vodka and real dragon fruit, this latest SKYY Infusions variety offers an exotic cocktail experience reminiscent of the fresh, sweet taste of juicy red berries.

As indulgent as it is stunning, the dragon fruit heralds from South America and Asia, but appears as if it has been grown and picked right out of a mythical world. The dragon fruit has a dark pink rind dancing with green and yellow tendrils. Once sliced, an unexpected white or pink fleshy interior with tiny edible seeds becomes visible. The dragon fruit’s multifaceted flavor profile is quickly replacing more mainstream fruits, with non-alcoholic dragon fruit juices and flavored waters popping up in markets nationwide.

All Natural SKYY Infusions Dragon Fruit exudes a bold, sweet taste with the tantalizing aroma of candied tropical berries, followed by a wave of exotic fruits and a complex blend of savory spice and zest.

All Natural SKYY Infusions Dragon Fruit will be available nationwide starting this month in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles. All Natural SKYY Infusions Dragon Fruit joins the brand’s existing line of unexpected flavors, which includes Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry, Blood Orange and Passion Fruit.

The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, with 7UP® or in a myriad of other delicious, sophisticated cocktails. Learn more at http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka #SKYYDragonFruit.

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon(TM) Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

SOURCE Skyy Spirits, LLC


Source: newswire



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