moneysupermarket.com is Spelbound by Britain’s Got Talent Sponsorship
act from
with moneysupermarket.com on its sponsorship of the hit TV programme.
As announced in January, http://www.moneysupermarket.com/ is the fully
integrated sponsor of
(April). moneysupermarket.com’s sponsorship of one of the UK’s most popular
entertainment shows is the first major sponsorship for the company, the UK’s
market-leading, and most popular, comparison site.
Spelbound, the troupe of 13 gymnasts from
after winning the fourth series with their breathtaking performances, will
help further promote the sponsorship and the theme of “a talent for saving
you money.” The gymnasts will feature on air during the fifth series of the
programme in the moneysupermarket.com idents, which will appear at the
beginning and end of each segment of the programme. They will be seen
constructing difficult and complex shapes which depict some of the products
moneysupermarket.com compares, such as recreating a house (home insurance), a
car (motor insurance) and a light bulb (energy).
As part of the partnership, Spelbound will also be supporting
moneysupermarket.com through PR and social media activities. There will be a
special microsite for moneysupermarket.com’s
where fans can get access to behind the scenes clips from the Spelbound
idents, sign up to a blog feed on the show, and enter a draw for the chance
to win tickets to the live shows. The microsite can be found at
http://www.moneysupermarket.com/britainsgottalent/. Fans can also follow
moneysupermarket.com’s Twitter feed @moneysupermkt and Facebook page (find us
at http://www.facebook.com/moneysupermarket/).
very excited to be working with Spelbound as part of our sponsorship of
always leave people wanting more. We think their infectious enthusiasm and
talent will provide us with a great platform to further build our brand
awareness and market-leading position as well as entertaining the British
public. Everyone should be on the lookout for some of Spelbound’s signature
moves, including the now world-famous human skipping rope!
“moneysupermarket.com is
over 120 million visitors a year, and sponsoring
provides us with the ideal opportunity to bring to life what we offer
consumers. As well as comparing car insurance, visitors to
moneysupermarket.com can save money on a range of financial products
including mortgages, credit cards, energy and broadband.
and our partnership with Spelbound will provide the perfect opportunity for
us to get the message out far and wide.”
since winning the competition in 2010, we’ve released a DVD, won several gold
medals for
with moneysupermarket.com on the fifth series of
another winning combination for us. Spelbound have been working really hard
on new routines for the idents to make them as spectacular and exciting as
possible. We can’t wait for them to be aired now and the new series to start.”
The sponsorship deal, which was agreed with ITV, FremantleMedia
Enterprises (FME) and Syco TV, includes broadcast sponsorship of all
TV and online campaign has been created by advertising agency Dare. The
official
produced by talkbackTHAMES digital with ITV.
The 2011 series will feature new judges
Hasselhoff
The show is produced by talkbackTHAMES (a FremantleMedia company) and Syco
TV. In 2010,
viewers and a 46 percent share of viewing, with a huge peak audience of 15.8
million viewers tuning in to watch Spelbound crowned winners in the final.
Note to Editors:
About moneysupermarket.com:
moneysupermarket.com's customer commitment
- No other site compares more prices or products
- We are independent so only find the best deals for you
– The price you see is the price you pay – you don’t need to go direct
and you won’t get a better deal doing so
- Your details are safe with us and we wont sell them to anybody
moneysupermarket.com compares (at 24th February 2011)
- 100 car insurance providers and 76 home insurance providers
- 20 broadband providers and 18 energy providers
- 27 unsecured loan and 5 secured loan providers
- 65 mortgage lenders and 33 credit card providers
- 65 savings providers and 32 current account providers.
- Over 865,000 mobile phone deals
We promise to be clear and impartial
– All the products in our full search results tables are displayed in a
completely unbiased manner.
– We don’t add fees or commissions on to the prices we compare.
– There may be times when another site compares more companies than us on
a particular product, perhaps because of market changes or technical issues.
You’ll be able to see this and know we are working hard to fix it.
We promise to be trustworthy
– We never use your data to make unwanted sales calls or send you spam.
– We never pass your personal information to third parties unless you
give us permission to do so.
– Even if you choose to receive additional information from us, you can
opt out at any time.
– We promise to be supportive.
– You can use our community forum to get information and help from other
customers.
If you need further help or support, you can contact our sales advisors,
customer services agents.
About
of the last 5 years. Airing on ITV, the UK’s largest commercial broadcaster,
it is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. The
official
produced by talkbackTHAMES digital with ITV and is the online home for
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia is one of the leading creators and producers of
entertainment brands in the world. FremantleMedia is part of the RTL Group,
percent owned by Bertelsmann AG, one of the world’s major media and
entertainment companies. FremantleMedia’s worldwide production arm is
responsible for many of the world’s highest rated prime time entertainment,
drama, serial drama and factual entertainment programmes. FremantleMedia
Enterprises is the brand extension arm of FremantleMedia, offering a
one-stop-shop for all Licensing, Distribution and Home Entertainment around
the world. The FremantleMedia Group (which includes FremantleMedia North
America, UFA, talkbackTHAMES, FremantleMedia Australia and Original
Productions amongst others) has operations in 22 countries, one of the most
comprehensive global networks, creating nearly 10,000 hours of programming a
year, rolling out more than 60 formats and managing over 300 individual
titles. FremantleMedia has some of the world’s most sought after and long
running formats in its catalogue, and globally, produces such programmes as:
Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got
Talent (co-produced with Syco in the UK and the US), The X Factor
(co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is
Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.
http://www.fremantlemedia.com/
About Syco Entertainment
Syco Entertainment is a global joint venture between
Sony Music Entertainment focused on the production and exploitation of music,
television, film and digital content. Syco TV and Music includes the global
TV franchises ‘The X Factor’ and ‘Got Talent’ which currently air in over 60
countries. Syco Music roster includes superstar artists such as
music career of
album in history. Syco Entertainment is based in
a staff of 28.
About Dare
Dare is an advertising agency with a digital heartbeat. Formed from the
merger of MCBD and Dare, we’ve achieved the UK’s first true marriage of
broadcast and digital. Our unique offering both reflects how people are using
media today and looks forward to an ever-changing future.
Quite simply no agency exists like Dare:
- Marketing Digital Agency of the Year 2007, 2009, 2010
- IPA Effectiveness Company of the Year 2010
- Creativity Magazine A-List and Top 5 Honor Roll, 2010
- Campaign Digital Agency of the Decade
- ITV Ad of the Decade (Hovis)
- Campaign Digital Agency of the Year 2003, 2004, 2005, 2007
For further information, images or interviews, please contact:
Susannah Hardy
Head of PR
moneysupermarket.com
Tel: +44-778-840-5224
Email: susannah.hardy@moneysupermarket.com
Ann-Marie Thomson
Global Head of Media - Syco Entertainment
Tel: +44-207-361-8000
Email: ann-marie.thomson@sonymusic.com
Caroline Cook
Acting Head of Corporate Communications, ITV
Tel: +44(0)20-71573709
Email: caroline.cook@itv.com
Belinda Thomas-Dunphy
Sr PR Manager, FremantleMedia Enterprises
Tel: +44-201-769-16911
Email: belinda.thomas@fremantlemedia.com
Rhian Lewis
3 Monkeys Communications for moneysupermarket.com
Tel: +44-20-7009-3100
Email: Rhian.lewis@3-monkeys.co.uk
Dan Waite
Manager Spelbound
MIG Management
Tel: +44-207-287-6539
Email: dan@migmanagement.com
SOURCE moneysupermarket.com