VoxPop Worldwide and Future US Announce Digital Media Deal
LOS ANGELES, April 20, 2011 /PRNewswire/ — VoxPop Worldwide, Inc. (Pink Sheets: VOXI), a leader in the digital music and social media space, and Future US, a subsidiary of Future plc (LSE:FUTR), the UK’s 3rd largest special-interest publisher, today announced a joint partnership that gives VoxPop the social marketing rights for certain Future music properties, including Hard Rock and Metal magazines Revolver in the US and Metal Hammer in the UK and the upcoming Golden Gods Awards shows in LA and London.
“As a provider of digital entertainment, the opportunity to work with Future and their music properties is amazing for us,” said Josh Eikov, CEO of VoxPop Worldwide. “The history of Revolver and Metal Hammer is incredible and it is on that foundation that we look forward to helping those brands socialize and monetize their online presence through a calculated mix of content and brand building strategies…from Internet radio to Internet video and mobile products, targeted to their end consumer.”
The deal will give VoxPop the opportunity to conduct social marketing and branding campaigns for Future US music properties, starting with the Golden Gods Awards, which honors the best of Hard Rock and Metal from the last year. The program, presented by Revolver Magazine, is scheduled for today, April 20, at the Nokia Theater in Los Angeles, and the UK Golden Gods Awards, presented by Metal Hammer Magazine, is scheduled for June 13 at the O2 in London.
VoxPop will be creating a series of digital media initiatives around the Golden God Awards, including pay per view and mobile events, downloadable tracks from the show and a social network to support the Hard Rock and Metal audience of Revolver, Metal Hammer and the Golden God Awards.
“We are very excited to be working with VoxPop Worldwide,” said Anthony Danzi, VP/Publishing Director for Future US. “We have incredibly valuable brands and super engaged audiences. We see the opportunity to increase the digital reach of our properties, and VoxPop is the perfect organization to help us in those efforts. They have an impressive group of talented professionals that we know will help us make a bigger splash online and off.”
About VoxPop Worldwide, Inc.
VoxPop Worldwide, Inc. is an Internet and mobile media holding company that has and is seeking to acquire additional full and/or controlling interests in subsidiary companies and associated Internet and mobile properties concentrated on Internet broadcasting and on producing and developing content. The spirit of entrepreneurship provides the engine that drives economic growth and innovation, both in good times and bad. VoxPop aims to provide support and service to these innovators through its broad and comprehensive network of Internet media and platforms.
About Future US
Future US is a leading publisher of special-interest magazines and digital media properties. With market-leading sites and titles in the Games, Music, Technology, and men’s and women’s special-interest markets, Future’s targeted properties reaches a monthly audience of 29 million young, active, affluent and highly influential audience. Future US is a subsidiary of Future plc (LSE:FUTR), the UK’s 3rd biggest special-interest publisher. Beginning with a single computer magazine in 1985, Future plc now publishes more than 180 special-interest publications, websites and events for people who are passionate about their interests in games, film, music, technology, cycling, automotive and crafts through wholly-owned businesses in the UK, US, and Australia. In the US, Future US reaches an audience of over 29 million a month in our print and digital properties; and we host annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally.
Forward Looking Statements
Statements made in this press release that are not historical facts constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company’s opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company’s control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company’s expectations. For further information regarding risks, uncertainties, and other factors associated with VoxPop’s business and copies of VoxPop’s press releases and additional information about VoxPop, please refer to www.voxpopworldwide.com.
SOURCE VoxPop Worldwide, Inc.