Heineken and The Hold Steady Offer Exclusive Concert Footage at YouTube.com/HeinekenUSA

April 28, 2011

NEW YORK, April 28, 2011 /PRNewswire/ — Heineken and The Hold Steady have teamed up to offer adult fans exclusive concert footage of the band’s memorable performance at the Music Hall of Williamsburg. Heineken’s concert film includes behind the scenes clips of the band as well as interviews and HD performance footage of the standing room only show.

Available at YouTube.com/HeinekenUSA, the footage captures The Hold Steady performing some of their biggest hits, including, “The Sweet Part of the City,” “The Swish” and “Massive Nights.”

“At Heineken, we are always looking to provide artists with a forum to showcase their talent and reach fans in ways that were previously unavailable to them,” says Afdhel Aziz, Brand Director, Brand Activation, Digital and PR at Heineken USA. “Our long standing commitment to music allows us to provide exclusive content, such as The Hold Steady footage from their classic show at the Music Hall of Williamsburg, to fans all around the world.”

Based in Brooklyn, N.Y., The Hold Steady is an indie rock band formed in 2004. Consisting of Craig Finn (vocals, guitar), Tad Kubler (lead guitar), Galen Polivka (bass) and Bobby Drake (drums), the band is known for their narrative-based songs and their cult fan base. The Hold Steady recently performed at Terminal 5 in New York City in support of their latest album, Heaven is Whenever.

For more information on The Hold Steady, please visit: http://theholdsteady.net/.

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic(TM) application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

Richard Mitchell, MSLGROUP


Source: newswire

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