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Beam Global Spirits and Wine Taps Euro RSCG Chicago as Creative Agency to Launch New Pucker Vodka

May 2, 2011

CHICAGO, May 2, 2011 /PRNewswire/ — Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few.

Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this business based on the creative success they have had as a roster Beam agency. The agency has been tasked with launching the new intensely-flavored vodka in the most creative way possible. The launch campaign will appear nationally spanning TV, print and online.

“We’re very excited to launch our new Pucker Vodka and for the team at Euro RSCG Chicago to help us creatively showcase this newest addition to our portfolio,” said Kevin George, Chief Marketing Officer/ SVP Beam Global Spirits and Wine. “Euro’s creative ideas continue to stand out and we’re looking forward to bringing many of them to life.”

“This is a great addition for us and really reinforces our new creative leadership, under Chief Creative Officer Jason Peterson. To launch an entirely new product is always exciting, especially when it’s something as unique and creative as Pucker Vodka,” said Ron Bess, president of North America at Euro RSCG Worldwide.

About Beam Global Spirits and Wine

Beam Global Spirits & Wine, Inc. (“Beam Global”) is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos (TM) Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials and Knob Creek® Bourbon. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Rum, Maker’s 46(TM) Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

About Euro RSCG Chicago

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients that include Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Kraft Foods, Lacoste, L’Oreal, Merck, PSA Peugeot, Reckitt Benckiser, sanofi-aventis, and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

Euro RSCG Chicago serves clients including Groupon, EFFEN Vodka, Hornitos Tequila, Citigroup, Sears Holdings Corporation, PureCircle and Sprint.

Contact:
Lisa Gruber Euro RSCG
212-886-2018
Lisa.gruber@eurorscg.com

SOURCE Euro RSCG Chicago


Source: newswire



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