Glamour’s Relationship Violence Awareness Campaign, Tell Somebody, Launches on May 3 to Honor the One-Year Anniversary of Yeardley Love’s Death
NEW YORK, May 2, 2011 /PRNewswire/ — To honor the one-year anniversary of UVA student Yeardley Love’s death on May 3, Glamour is encouraging women to talk about relationship violence–both to ask for help and to offer it without judgment. Glamour‘s Tell Somebody campaign is aimed at raising awareness about the secret that kills four women a day in the United States–relationship abuse. Over the course of an average year in twenty-first-century America, more than 1,400 women will be murdered by someone they’ve loved. Glamour asks: Why are women more likely to be killed by their boyfriends now than they were 35 years ago? And what can we do to reverse the trend?
In an exclusive Glamour/Harris Interactive representative, online survey* of 2,542 women ages 18 to 35–single, living with a partner and married–a full 29 percent said they’d been in an abusive relationship. Another 30 percent said they’d never been abused but then went on to acknowledge that, at some point, a partner had viciously hurt them: from verbal degradation to being strangled or threatened with a knife. That means more than half of all women have been harmed by their partner. View the top findings from the survey at http://glmr.me/jKUWxq.
The Tell Somebody campaign kicks off in Glamour‘s June issue with an exclusive interview with Vice President Joe Biden and Dr. Jill Biden, who told us how they have been trying to raise awareness about this issue. Also included in the feature are family photos of Yeardley Love that serve as a reminder that the women we hear about in the news are much more than just headlines. Many brave women came forward to tell us their stories–and 62 percent said that having the support of a friend, family member or coworker helped them “get through the relationship safely.” The message here? Tell Somebody. Our feature includes exactly what to say to a friend or loved one who may be in an abusive relationship.
“The fact that abusive relationships have actually gotten more deadly for young women in the 21st century is not only confounding–it’s maddening,” says Cindi Leive, editor-in-chief of Glamour magazine. “Glamour wants to encourage all young women to start talking about this violence. Our message is simple: If you, or a friend, are in a dangerous relationship, Tell Somebody.”
Young celebrities like Emma Stone and Ashley Greene, are also joining our campaign, coming together to create an awareness video highlighting shocking statistics and underlining the message of the campaign: If you or a friend is suffering, Tell Somebody. To see the video, along with a moving series of exclusive videos of survivors, go to http://www.glamour.com/tell-somebody/video/2011/05/tell-somebody-help-put-an-end-to-relationship-violence.
There is an easy way everyone can help: In 2010 the National Domestic Violence Hotline received 281,787 calls, but due to a lack of resources, 83,027 of those calls went unanswered–that’s more than 1,590 calls per week. We can change that. Glamour, the Avon Foundation for Women and the Avon Speak Out Against Domestic Violence program–an initiative that has donated more than $30 million globally to reduce domestic violence since 2004–are working to make sure that no call goes unanswered from now through October, which is Domestic Violence Awareness Month. “Women need to have someone who will listen,” says Katie Ray-Jones, director of the National Domestic Violence Hotline. “We know that for about 85 percent of our callers, it’s their first time ever telling their story.” To help us reach our goal, we are asking people to make a $10 donation by texting TELLNOW to 85944. The Avon Foundation will match every dollar donated, up to $200,000. “It takes so much courage for a woman to pick up the phone and make that call,” Vice President Joe Biden told Glamour. The least we can do is make sure someone is there for her.
Join Glamour‘s campaign to stop relationship violence by changing your Facebook status to–Relationship violence kills 4 women a DAY in the U.S. If you or someone you know is being abused, Tell Somebody. Make sure someone is always listening by texting TELLNOW to 85944. Your $10 donation will help keep the National Domestic Violence Hotline open.
To learn more about Tell Somebody, visit glamour.com/tell-somebody.
*Survey Methodology: This survey was conducted online within the United States between March 3 to 17, 2011 among 2,542 women (aged 18-35). Figures for age, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Go to Glamour.com/tell-somebody for the full methodology.