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Survey Reveals Online Bingo’s Impact on Players’ Social Lives

May 5, 2011

LONDON, May 5, 2011 /PRNewswire/ –

– 69% of Players Surveyed Have Replaced Land Based Bingo Halls With
Online Bingo

Virgin Bingo (http://www.virgingames.com/bingo), part of the leading
online gaming company – Virgin Games (http://www.virgingames.com/), has today
released the findings of a survey of its customers that looks at how online
bingo affects their social life and friendships.

The survey amongst 647 customers revealed that 44% of players had made
genuine friendships through Virgin Bingo, with 18% meeting up in person. 22%
of respondents share personal problems and family issues with their online
bingo friends, with 34% believing that playing online bingo had improved
their social life. Interestingly, 69% of players said that playing bingo
online had replaced going to land based bingo halls. Out of the 647 customers
surveyed, four players have had romantic relationships through Virgin Bingo,
with one wedding currently being planned.

Alan Thomas, Head of CRM, commented: “When we put out this survey we
really had no idea what to expect. We are genuinely thrilled that our
customers get more than a bit of fun out of playing at Virgin Bingo – it
seems a number of them have truly enriched their social lives through new
friendships – and in one case a wedding! There is a lot of focus on the
negative impact of online gaming, I think this demonstrates for a lot of
people it provides a point of common interest and can bring something to
people’s lives.

“That 69% said they now use online bingo over bingo halls is interesting
to see. People love the ease and availability of playing online. Going to
bingo halls is associated with having a few drinks and perhaps smoking – then
there’s the added cost of transport to get you there. With the ever rising
cost of alcohol and transport, coupled with the smoking ban, people are
choosing the more affordable option of playing bingo at home and providing
their own refreshments.”

Within the survey, one customer commented: “Since I became completely
dependent on family for outdoor transport (plus my husband needs 24 hour care
he has Alzheimer’s disease) my life has taken on new meaning through my bingo
friends. If I need to talk, whatever time of day or night, there is always
someone there either online, Facebook or phone so I am in contact 24/7. Even
with family close by they find it difficult to provide the conversation I
need, and there is no communication with my husband – so my bingo friends
provide that link. I could not survive if I couldn’t have a moan and a groan
and of course the laughs. Then of course there is bingo itself – I used to go
to landline clubs several times a week – now I log on and play whenever I
want with the chance of winning some serious money (which I have a couple of
times I’m pleased to say).”

Founded in 2004, Virgin Games has over 1,000,000 players and over 250
games on its site. Through the introduction of a custom built Virgin Games
platform in 2008, Virgin Games seeks to provide its players with the widest
possible choice of casino games. A growing selection of games can be found at
Virgin Games from a number of producers including Microgaming, IGT,
Cryptologic, Freemantle, Ash Gaming and Mazooma Interactive Games.

Notes to editors:

About Virgin Games:

Virgin Games launched in June 2004 and has quickly established itself as
one of the leading gaming websites in the UK. Virgin Games comprises three
distinct offerings:

– Virgin Casino (http://www.virgingames.com/), offers content from a
range of games suppliers including IGT, Microgaming, Cryptologic, Freemantle
and Ash Gaming, bringing consumers classic casino games like Blackjack and
Roulette, as well as great feature slots like Monopoly, Rubik’s, X-Factor and
the highly popular MegaJackpots progressive games.

– Virgin Poker (http://www.virgingames.com/poker/), part of the Boss
Media network, offers a huge array of games and content for beginners through
to experienced pros – as well as the most generous loyalty scheme in the
industry.

– Virgin Bingo (http://www.virgingames.com/bingo/), part of the Virtue
Fusion network, offers cash prizes worth thousands of pounds in the
progressive jackpots, as well as Virgin prize bingo and a range of unique
Virgin Games bingo games.

SOURCE Virgin Games


Source: newswire



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