Red Bull Illume Lights Up South Beach

May 13, 2011

MIAMI BEACH, Fla., May 13, 2011 /PRNewswire/ — Last night marked the grand opening of Red Bull Illume Miami. Lining the iconic Ocean Drive, Red Bull Illume, the world’s premier action and adventure sports photography contest and exhibition, drew over 1,500 people for the official illumination. Vibrantly filled with art deco design, nightlife, fashion and celebrities, Miami is the ideal location for this striking outdoor visual art display that will be located along Ocean Drive between 9th and 10th Streets. Red Bull Illume will turn on the lights nightly May 13th – 22nd, from 7:00 pm-11:00 pm. A total of 50 photos will be on display in striking light boxes that bring stature and significance to these works of art that capture the exuberant spirit of sport.

(Photo: http://photos.prnewswire.com/prnh/20110513/LA01805-a)

(Photo: http://photos.prnewswire.com/prnh/20110513/LA01805-b)

“The exhibit is impressive and amazing to be part of,” said Josh Letchworth, Red Bull Illume photographer. “Red Bull Illume provides an opportunity to show our work to the public in a unique setting.”


The winners of Red Bull Illume were chosen by a jury of renowned photography experts. By illuminating these breath-taking photographs, we honor the photographers who’ve traveled, faced physical dangers, scaled buildings and navigated waves all to capture magical moments. The Red Bull Illume judging categories include culture, playground, energy, spirit, close-up, wings, sequence, new creativity, experimental and illumination.

The ten category winners are: Experimental – Daniel Grund (GER), New Creativity – Eric Berger (CAN), SanDisk Sequence – Miguel Lopez-Virgen (MEX), Energy – Stuart Gibson (AUS), Illumination – Chris Burkhard (USA), Playground – Tim Korbmacher (GER), Culture – Vincent Perraud (FRA), Spirit – Adam Kokot (POL), Wings – Marcel Lammerhirt (GER), Close up – Nathan Smith (AUS) who was also named Athletes’ Choice winner. “I’m dizzy from the whole experience,” said Smith. “I’m humbled to be here and happy to have made the top 50 let alone win two awards that in my book are very prestigious. I’m in a room full of photographers who I look up to.”

For more information on the competition visit www.redbullillume.com.


Through the Red Bull network, hi-res video and still images are captured and made immediately available for editorial use for all media channels including television, film, print, mobile, and digital. The content is centrally located in the Red Bull Content Pool for media partners at www.redbullcontentpool.com.


Source: newswire

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