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GMC Delivers Video to Millions of Viewers with Unicorn Media Video Platform

May 17, 2011

Family Entertainment Channel Manages, Syndicates And Analyzes Content With Unicorn Media

TEMPE, Ariz., May 17, 2011 /PRNewswire-USNewswire/ — Unicorn Media, Inc., a digital media management provider, is powering the delivery of video for GMC, formerly known as Gospel Music Channel, America’s favorite channel for uplifting music and family entertainment. GMC’s website receives about 750,000 monthly page views from 250,000 unique visitors. GMC ingests, manages, syndicates and analyzes content through Unicorn Media’s modular suite of workflow optimization tools, Unicorn ELEMENTS(TM), which is layered on its powerful rest API technology.

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GMC features uplifting music and entertainment, including specials, movies and series that the whole family can enjoy. In 2010, the Parents Television Council awarded its Entertainment Seal of Approval to GMC for being “an authentic family-friendly cable network,” making GMC the only television network to receive the highly coveted honor last year.

The network transitioned to Unicorn Media’s technology platform because their prior system was costly and somewhat cumbersome. The Unicorn ELEMENTS(TM) platform provides GMC with all the tools necessary to quickly and efficiently ingest, manage, syndicate and analyze their content, and enables the network to delivery media to any Internet-connected device as their business expands. Unicorn Media easily integrates with existing systems and its workflow optimization tools resulted in streamlined internal workflows for GMC.

“The seamless pipeline from upload to encoding and publishing provided by the Unicorn system has made it possible for our online journalists to easily upload video content while on-site at events, while the catalog management features have streamlined overall editorial management and made for a better video experience for our customers. Unicorn was able to provide all of this while significantly expanding our bandwidth without any increase in cost over our old system,” says Philip Manwaring, SVP, Strategic Planning, Research and Technology at GMC.

“We are happy to have GMC as a customer. Our technology allows them to run more efficiently while also providing them with the tools they will need to support future syndication requirements to deliver rich video content to their viewers regardless of how or where they are watching,” says Bill Rinehart, Founder and CEO of Unicorn Media.

In addition to Unicorn’s suite of workflow optimization tools, its patented Unicorn ONCE(TM) technology enables content owners to ingest and deliver video to any Internet-connected devices such as iPad, iPhone, Android, Blackberry, Windows Mobile 7, game consoles, set-top boxes, etc. while providing dynamic ad integration and real-time analytics across any platform via Unicorn VISION(TM).

About Unicorn Media, Inc.

Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform. Unicorn’s core services include Unicorn ONCE(TM), which allows content owners to ingest media one time and deliver everywhere and Unicorn VISION(TM), which provides real-time analytics across any Internet-connected device. These services are layered on Unicorn’s core technology platform, Unicorn ELEMENTS(TM), which is a modular suite of workflow optimization tools that enable publishers to customize their online video strategy. Unicorn Media’s workflow optimization tools and real-time analytics revolutionize the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com

About GMC

GMC (http://www.watchGMCtv.com), the fastest-growing network in television and the number one digital network in perceived value (source: BETA Research), is America’s favorite channel for uplifting music and family entertainment. In 2010, The Parents Television Council(TM) awarded its Entertainment Seal of Approval(TM) to GMC for being “an authentic family-friendly cable network.” GMC was the only television network to receive the highly coveted honor last year.

GMC can be seen in nearly 48 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.

SOURCE Unicorn Media, Inc.


Source: newswire