May 25, 2011

Martha Stewart Living Omnimedia, Inc. Announces Patsy Pollack to Lead Merchandising Business

NEW YORK, May 25, 2011 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that Patsy Pollack is head of the Company's Merchandising business. In her new expanded role as Senior Executive Vice President, Patsy will be responsible for all merchandising initiatives and will report directly to Lisa Gersh, MSLO's new President and Chief Operating Officer. Robin Marino is stepping down as the Company's President and CEO of Merchandising to pursue a new opportunity.

"I want to thank Robin for the formative role she has played in the important transformation of our Merchandising business," said Executive Chairman and Principal Executive Officer Charles Koppelman. "MSLO has a dynamic portfolio of retail partnerships and product categories designed and created by an accomplished Merchandising team. I have the utmost confidence that our business will continue to expand and thrive under Patsy's leadership."

An accomplished retail executive with vast experience in the lifestyle designer category, Ms. Pollack joined MSLO in August 2008. She has been responsible for overseeing the Martha Stewart Living line of home-improvement products at The Home Depot and the Martha Stewart Collection exclusively at Macy's. Before joining MSLO, she served as Chief Executive Officer of Donna Karan Home and, prior to that, she was President of Calvin Klein Home for which she directed the launch in 1995.

Ms. Pollack stated, "Over the past several years, our Merchandising portfolio has grown and evolved and today enjoys tremendous potential. Leading this dedicated team is an exciting opportunity, and I'm looking forward to continuing to drive results for MSLO and for our terrific group of merchandising partners."

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and website and his licensed kitchen and food products. For additional information about MSLO, visit

SOURCE Martha Stewart Living Omnimedia, Inc.