InfoDesk Debuts New Editorial Services

May 31, 2011

TARRYTOWN, N.Y., May 31, 2011 /PRNewswire/ — InfoDesk (www.infodesk.com) today announced its new Editorial Services Division that offers custom daily newsletters, briefings and special reports to corporate, government and association customers. InfoDesk has put together a team of seasoned information professionals to publish custom daily newsletters, briefings and special reports. The service is designed to meet the acute need for highly specialized daily information by corporations, government agencies and associations.

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“Despite huge investments in content and technology, end users are buried in information options. What they are not getting is a succinct daily email that tells them what they need to know about their business,” said Lynn Epstein, COO of InfoDesk.

As outlined in a new InfoDesk White Paper about custom content, information professionals and users are clamoring for daily content that is:

  • Created exclusively for the reader and focused on a single topic.
  • Delivered to any computer or mobile device before the start of business.
  • Comprehensive, covering all major news sources, niche publications and relevant multi-media and social media outlets.
  • Easily digestible with headlines, quick summaries and links to full-text articles.
  • Always on-point and not redundant.

“Cutbacks have left many information professionals short on staff and on time,” said Sterling Stites, President and CEO of InfoDesk. “Most large organizations simply cannot produce their own custom daily content,” he said, adding, “Unfortunately, that often leaves their employees to fend for themselves; ultimately costing these companies untold $ millions in wasted search time and missed opportunities.”

Other information services such as news clipping services, media monitoring companies and even some PR companies attempt to provide custom daily news. The difference with InfoDesk Editorial Services is the combination of its technology and a team of seasoned information professionals who selects relevant stories chosen from carefully screened sources.

InfoDesk also works with its clients to analyze their information needs and create a plan that defines their audience, list of sources, topics and keywords. The result is a living document that can be refined and adjusted to meet changing information or client needs.

Many information professionals in the life sciences industry and government find this service indispensible. It has increased information usage dramatically by pushing the news that matters directly to hundreds and even thousands of daily email recipients. “These days there is so much out there competing for users attention, if you don’t tell people what to read, chances are they’ll never see it,” said Stites.

InfoDesk will release their new White Paper at the annual meeting of the Special Libraries Association (SLA) in Philadelphia, June 12-15. The White Paper is entitled “The New Rules of Custom Content for Information Professionals — How to Create Awesome (not Meh) News Alerts, Briefings and Newsletters.” To get a copy of the White Paper please visit the InfoDesk (Booth 1031) at SLA or contact Lynn Epstein at 914-332-5940 or lynn.epstein@infodesk.com.

About InfoDesk – InfoDesk is a technology company that specializes in information management solutions that help organizations integrate, deliver and share content resources more quickly, cost effectively and securely. For more than twelve years InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies integrate, deliver and share large volumes of information more effectively. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC. For more information about InfoDesk’s award-winning solutions, visit us online at http://www.infodesk.com.

For press inquiries and interviews, please contact:
Lynn Epstein at 1.914-332.5940


Source: newswire

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