Two Weeks Left Until the Largest Global Mobile Marketing Event of the Year

June 1, 2011

NEW YORK, June 1, 2011 /PRNewswire/ —

            As the world's largest mobile marketing event, this year's MMA
            Forum offers two distinct session tracks, a pair of pre-event
            workshops, a Mobile Experience Lab, The Pitch, two special
            Roundtables for brands and publishers and more than 115
            speakers. Eddy Hartenstein, President and CEO, the Tribune
            Company and Publisher and CEO, Los Angeles Times will be
            headlining the Forum.  Other featured speakers are mobile
            industry experts who come from some of the world's leading
            global brands, including Best Buy, Coca-Cola, Estee Lauder
            Companies, Pandora, GAP, Google, Hewlett-Packard Company,
    Who:    Microsoft and Molson Coors Canada.

           Additional conference highlights include:

            -- Pre-Event Workshops: The universal truths of mobile
            marketing, followed by a Neustar sponsored lunch on how APIs are
            changing the mobile landscape and then an Openwave sponsored
            workshop on mobile advertising, app store and analytics

            --Session Tracks Day 1: Track 1, Mobile Advertising and Content:
            Consumer engagement, Today and in the Future or Track 2, Direct
            and Mobile Influenced Commerce: What's Next with Mobile Payments
            and Consumer Engagement

            --Session Tracks Day 2: Track 1, Engaging Consumers In
            Traditional Media: In Venue, Print, Television and Out of Home
            Media or Track 2, Leveraging Consumer Insights from Data &
            Research for Actionable Results

            -- Mobile Experience Lab: Interactive mobile campaigns on
            display for delegates to experience first-hand from an end
            user's perspective

            --The Pitch: Five companies are sponsoring The Pitch so that
            they can have the opportunity to convince the audience that they
            have something really different, really new and special to show

            --Brand and Retailer Roundtable: Insights into Advanced Mobile
            Marketing Targeting Strategies and Tactics: The 360 View of
            Consumer Engagement

            --Publisher Roundtable: Bringing Mobile Marketing Leadership to
            the Newspaper & Publishing Industry

            All players within the mobile marketing ecosystem - including
            brands, agencies, advertisers, hand-held device manufacturers,
            carriers, publishers, retailers, software providers and service
            providers - will hear from a wide variety of mobile marketing
    Who:    thought leaders.

            MMA Forum event sponsors include: 3Cinteractive, Adlibrium,
            Adobe, Air2Web, Alcatel-Lucent, Arent Fox, AT&T, Celtra,
            ChaCha, CNN, comScore, Crisp Media, Denso ADC, Digimarc, ESPN,
            ExactTarget, Google, Hipcricket, iLoop Mobile, InMobi, Insight
            Express, MadMobile, Merkle, Microsoft Advertising, Millennial
            Media, MobileFuse, Mobile Messaging Solutions, Inc., Mogreet,
            Mozes, Neustar, OpenMarket, Openwave, Out There Media, Poynt,
            Rhythm NewMedia Inc., Scanbuy, Spyderlynk, Sybase, Syniverse,
            Synovate, The Coca-Cola Company, The Hyperfactory, The Weather
            Channel, Tribune Company, Upstream and Vibes. In addition, media
            and association sponsors include 4A's, Advertising Database,
            Advertising Week, CTIA The Wireless Association, CWTA, Fierce
            Mobile Content, Mobile Groove, Mobile Marketer, Mobile Marketing
            and Technology, Mobile Marketing Magazine, Mobile Marketing
            Watch, MobiThinking, RCR Wireless, Wireless Industry
            Partnership, Wireless Week and Women in Wireless.

    When:  June 15-17, 2011

    Where: The Waldorf Astoria
           301 Park Avenue
           New York, NY 10022

            Attendee registration and full agenda details for this event are
            available at http://forum.mmaglobal.com/. Brands, agencies,
            retailers and publishers may inquire about the pre-conference
    How:    Roundtables by contacting forum@mmaglobal.com.

            The MMA offers complimentary event registration to members of the
            press community.
            Contact press@mmaglobal.com to request press registration

            For the latest updates on speakers, agenda highlights and more,
            follow the MMA Forum on Twitter @MobileMktgForum.

            The Mobile Marketing Association (MMA) is the premier global non-
            profit trade association representing all players in the mobile
            marketing value chain. With more than 700 member companies, the
            MMA is an action-oriented organization with global focus,
            regional actions and local relevance.  The MMA's primary focus
            is to establish mobile as an indispensable part of the marketing
            mix.   The MMA works to promote, educate, measure, guide and
            protect the mobile marketing industry worldwide.  The MMA's
            global headquarters are located in the United States and it has
            regional chapters including North America (NA), Europe, Middle
            East and Africa (EMEA), Latin America (LATAM) and Asia Pacific
            (APAC) branches. For more information, please visit
    About:  www.mmaglobal.com.

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)


Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P: +1 949 608 0276
E: mma@globalresultspr.com

SOURCE Mobile Marketing Association

Source: newswire

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