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Last updated on April 20, 2014 at 8:28 EDT

COVERGIRL Releases Pro Cosmetic Bag Collection with LeSportsac

June 1, 2011

NEW YORK, June 1, 2011 /PRNewswire/ — Legendary makeup artist, Pat McGrath, has teamed up with LeSportsac for the second year in a row and this time they’ve collaborated on an eight-piece pro-inspired cosmetic bag collection. A favorite of makeup artists backstage at Fashion Week, COVERGIRL LipPerfection(TM) lipcolor was the muse for the collection that will serve the needs of anyone’s inner makeup artist.

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(Photo: http://photos.prnewswire.com/prnh/20110601/MM09496 )

Bring Home Backstage Beauty Accessories

In addition to being a beauty guru, Pat is an ultimate authority when it comes to makeup organization – after all, she travels between New York and European Fashion Weeks with over 75 suitcases of makeup every season! “Between shows my team does not have a moment to second-guess where they’ve packed even just a single shade of lipstick. For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage,” says Pat McGrath, Global Creative Design Director for COVERGIRL. “For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of COVERGIRL LipPerfection lipcolor; it’s one of my backstage essentials.”

LeSportsac is known for both its standout design collaborations as well as the practicality of every style. “LeSportsac provides women with on-trend styles that work with her everyday routine. That’s why we felt it was so important to collaborate with Pat to bring style and ease into every woman’s beauty regimen,” says D’Arcy Jensen, Chief Creative Director and VP Brand Development. “We are thrilled to be teaming up with COVERGIRL and Pat for the second year in a row!” Last year the limited edition collection featured two styles inspired by COVERGIRL LashBlast Length Mascara.

Styles and Availability

The eight-piece collection will feature never-before seen styles, shades and prints from LeSportsac inspired by COVERGIRL LipPerfection lipcolor. The styles range in size from the small “Kiss Case,” ($25) that is designed to hold five favorite shades of COVERGIRL LipPerfection, to the large “Professional Carry All” tote ($120) that can fit the seven other pieces of the collection for convenient, pro-inspired makeup travel.

Each bag will be produced with a “Pat McGrath for LeSportsac” label sewn into the lining and a detachable COVERGIRL hangtag featuring custom beauty looks and application tips from Pat.

The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2011 and a coupon for COVERGIRL LipPerfection lipcolor will accompany each purchase.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best every day. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ‘n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Pat McGrath

Pat McGrath is on the forefront of beauty and fashion and creates influential beauty looks on runways all over the world, having worked with legendary models for the past 15 years. Her approach to beauty combines radical innovation with expert makeup artistry, which makes her a favorite among today’s top designers, models and celebrities. In addition to ruling the runways, Pat continues to reign at P&G Beauty & Grooming in her role as the company’s Global Creative Design Director since 2004. She leads the creative design and development of the company’s global cosmetics, developing shades and trends while bringing fashion-forward, runway looks to the masses.

About LeSportsac

LeSportsac is a quintessential American lifestyle brand of casual, trendsetting nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering a fashion-forward line of handbags, travel totes, messenger bags, backpacks, and accessories. The lightweight fabric combined with high-performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new styles that remain consistent in terms of quality and character while partnering with trendsetters around the world.

SOURCE COVERGIRL


Source: newswire