The Millennial Generation Is Throwing a $1 Trillion Party – And You’re Not Invited

KANSAS CITY, Mo., June 1, 2011 /PRNewswire/ — Barkley, one of the largest independent marketing agencies in the U.S., in partnership with The Boston Consulting Group and Service Management Group, today announced a groundbreaking study of Millennials, “American Millennials: Deciphering the Enigma Generation.”

(Photo: http://photos.prnewswire.com/prnh/20110601/CG12447)

The study is both wide and deep – 4,000 Millennials and 1,000 of their parents’ generation – and covers a range of social / mobile / digital media habits and consumer attitudes in the packaged goods, restaurant, and retail sectors. Initial findings will be available in late June 2011.

“As marketers, we’re trained to develop and deliver a message but Millennials create their own messages and talk on their own channels,” explained Jeff Fromm, Senior Vice President, Barkley. “They decide what to buy based on snarky Twitter posts, excitable blogger reviews and aggressive customer ratings. They communicate on a network nobody owns. We think the findings of this study and the conference will be invaluable to brands that target this age demographic.”

In conjunction with the study, Barkley will host the “Share.Like.Buy” conference September 22-23 in San Francisco. The conference will push the mental reset buttons of the 450-700 attendees, teaching them how to market with Millennials, not to them. Confirmed conference participants and speakers include representatives from Facebook, MTV, Sony Music, Frito-Lay, Forbes Magazine, Forrester, Spiral 16 and many other thought leaders from the marketing industry.

Share.Like.Buy is for all marketers who must forge new relationships with American Millennials. To learn more about the study and conference, visit sharelikebuy.com.

About Barkley:

Barkley is one of the largest employee-owned agencies of its kind. Founded in 1964, the agency offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. Barkley has offices in Kansas City, St. Louis and Pittsburgh with additional field offices across the nation. More info: www.barkleyus.com and www.barkleyREI.com.

FOR MORE INFORMATION:
JEFF FROMM/ BARKLEY
P: 816-682-5410 or
MIKE SWENSON/BARKLEY
P: 816-423-6144

SOURCE Barkley