PUMA Announces Partnership With South African Football Association

June 7, 2011

JOHANNESBURG, South Africa, June 7, 2011 /PRNewswire/ — PUMA announced
today it has entered into a new partnership with the South African Football
Association. The global sportlifestyle brand has become the official
technical supplier to the SAFA, effective immediately and lasting beyond the
next two FIFA World Cups(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20110607/459320 )

PUMA will provide the official playing kits for all associated South
African teams, including the National ‘A’, Youth and Women’s teams. PUMA is
also SAFA’s official partner in relation to replica kits, fanwear and other
merchandise. The South African National A team will first wear the new PUMA
kit during their next fixture scheduled for the 10th August (opponents to be

The new PUMA South Africa kit was also launched in Johannesburg today, by
South African captain Stephen Pienaar along with Siphiwe Tshabalala, Renielwe
Letsholonyane, Kagisho Dikgacoi, Darren Keet and Katlego Mphela. Featuring
the very latest innovations of PUMA technology, the kit incorporates
performance enhancing fabric through moisture wicking properties, mesh
inserts on the side for improved ventilation and embossed fabric to enhance
the optical appearance. The shirt will also feature both the Protea and SAFA
badges. In line with PUMA’s CSR commitment to Africa, all proceeds from
replica home shirts sales will be donated to SOS and the Children’s Fund.

Christian Voigt, Senior Head of Global Sports Marketing at PUMA, said,
“We are delighted to enter into this new partnership with the South African
Football Association. PUMA has a longstanding commitment to Africa and
African football, and this new relationship further underlines our continuing
investment in the continent. In partnering with the South African Football
Association, we are proud to have added another great asset to our sports
marketing portfolio, and we look forward to a long and successful

Kirsten Nematandani, President of the South African Football Association,
said, “To announce this new commercial relationship with PUMA is a great
privilege for us, and we are very happy to have secured this deal. PUMA’s
presence in African football really speaks for itself, and they were the most
desirable company for us to align ourselves with. Their technical innovation
and excellence is of course important, but more so is the heritage and
support they have demonstrated for this continent over a number of years.
They are the perfect partner as we strive to grow the profile of football in
South Africa in the years to come.”

South Africa will become the twelfth current African international team
to be currently outfitted by PUMA, the German company is also supplying the
Orange African Cup of Nations champions Egypt, Ghana, Ivory Coast, Cameroon,
Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and Namibia.

As part of the brand’s commitment to Africa, PUMA continues to support a
number of grass roots and charitable initiatives across the continent. In
2010, the sportlifestyle brand launched the Africa Unity kit – the official
FIFA sanctioned third kit of all PUMA sponsored African national football
teams, with proceeds from global sales supporting biodiversity causes in
Africa. Later the same year, 10,000 durable footballs were delivered to
various football projects across a number of West African countries. PUMA was
also the official sponsor and fanwear supplier of the 2010 Orange African Cup
of Nations in Angola. In 2009, PUMA incorporated the use of sustainable
cotton sources from Africa into its product ranges, supporting the Aid by
Trade Foundation’s ‘Cotton Made in Africa‘ initiative, developed to improve
the living conditions of African cotton farmers and promote environmentally
responsible farming practices.

Please Visit: http://www.puma.com/football, http://vision.puma.com

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PUMA is one of the world’s leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit http://www.puma.com


Source: newswire

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